The future is already here: How AIQ Is powering retail with AI 

All brands and retailers want to make smarter, faster decisions. But in today’s fragmented tech landscape, operators are juggling dozens of disconnected systems, each with its own dashboards, data sets, and limitations. That’s why AIQ has spent the last year transforming the way data is used across retail and brand ecosystems: bringing AI to the center of the customer experience.

What once required hours of reporting, analysis, and cross-platform syncing can now be done in moments. With AIQ’s AI-powered tools, operators can target smarter, communicate more personally, and predict what customers want before they even ask.

And this is just the beginning.

AI-driven audience targeting: Segment smarter, not harder

AI-powered audience creation is redefining how retailers and brands reach their customers. Instead of building segments manually or relying on broad filters, AIQ’s AI Audience Generator analyzes customer interactions, purchase data, and behavioral trends to automatically create precise target groups.

AI Audience Generator uses AI to:

  • Build precise segments instantly: Describe your goal, and AIQ automatically creates the right audience based on purchase and engagement patterns.
  • Reveal actionable insights: Understand why each customer was included and what behaviors drive their actions.
  • Save time and scale performance: Launch data-backed campaigns across SMS, email, and push channels in minutes.

By putting AI at the center of segmentation, operators save hours each week while improving campaign precision and ROI.

Learn more about AI-driven audience targeting

Voice Drop: The human touch, powered by AI

The human voice remains one of the most powerful tools in communication. With AIQ’s one-of-a-kind Voice Drop campaigns, retailers can now deliver personalized, AI-generated voice messages to customers at scale — without recording a single word.

Voice Drop uses AI to:

  • Personalize communication at scale: Create dynamic voice messages that sound natural, personalized, and on-brand.
  • Drive engagement and retention: Send automated thank-yous, birthday greetings, or promotional updates.
  • Enhance emotional connection: Pair with existing SMS or email workflows to add a personal, emotional touch that drives engagement.

Whether you’re a retailer with thousands of customers or a brand managing multiple regions, Voice Drop bridges the gap between automation and authenticity.

See how Voice Drop complements your existing channels

Product recommendations: Every shopper, perfectly (and personally) matched

AIQ’s machine-learning recommendation engine uses customer data, purchase history, and browsing behavior to generate personalized product suggestions — in-store, online, or within mobile apps.

Product Recommendations use AI to:

  • Deliver hyper-relevant suggestions: Match customers with products based on purchase history and browsing behavior.
  • Increase order value: Surface complementary and high-performing items that inspire discovery and upsell opportunities.
  • Unify experiences across channels: Ensure personalized recommendations appear consistently everywhere customers shop.

For customers, it means discovery. For operators, it means higher conversions and stronger loyalty.

Explore AI-powered recommendations

Terpli: AI-powered product discovery and guided selling

Now part of the AIQ ecosystem, Terpli brings conversational AI into every stage of the shopping experience — from ecommerce menus to in-store kiosks. Acting as a digital sales associate, it guides customers naturally, like a trusted budtender or in-store expert, offering product education, recommendations, loyalty deals, and responses that feel authentic and informed.

Terpli uses AI to:

  • Answer customer questions in real time: Provide instant education on products, effects, and preferences.
  • Turn engagement into loyalty: Enroll shoppers in loyalty programs and reward participation directly through the experience.
  • Continuously learn and optimize: Improve recommendations and feed insights back into AIQ for deeper personalization.
Case study: Terpli x AIQ – Maximizing Customer Lifetime Value with AIQ

The result: seamless, data-driven experiences that inform, convert, and build lifetime value. Powered entirely within AIQ. 

Meet Terpli, your AI Sales Agent

What’s next: AI Analytics (coming soon) 

Providing access like never before to understand your business

While these AI features are already transforming retail marketing and customer experience, we’re not stopping here. Coming soon is AI Analytics - a new addition to AIQ Analytics - designed to let operators talk to their data. 

Imagine typing or saying: “Show me the top-performing campaigns from last quarter by average revenue per message.” And getting instant, actionable answers. No manual reporting, no spreadsheet juggling.

Coming soon: AI Analytics

AIQ’s new *coming soon* Analytics feature uses AI to:

  • Turn data into dialogue: Ask questions in plain language and get instant, actionable insights. No manual reporting required.
  • Connect every system: Unify POS, ecommerce, loyalty, and marketing data to reveal performance patterns and growth opportunities.
  • Empower faster decisions: Generate reports, test ideas, and surface insights that help teams move quickly and confidently.

This next evolution of operator-first AI coming to AIQ Analytics connects data across POS, ecommerce, loyalty, and marketing, delivering a complete, intelligent view of your business in one place — while keeping every dataset private and fully isolated to your organization.

AI Analytics: Coming soon to the AIQ platform as an innovative addition to our growth-driven ecosystem. 

Always evolving, always operator-first

At AIQ, innovation isn’t a feature, it’s our foundation. Every update, integration, and AI advancement we release is built to empower operators with control, visibility, and freedom across their entire tech stack.

From predictive targeting to personalized communication and soon, conversational analytics, we’re continuing to push the boundaries of what’s possible in retail intelligence, ensuring our customers stay ahead of the market.

Stay tuned. The next generation of AIQ is already here.

Katie Howe

Katie Howe is the voice behind AIQ’s marketing content, blending strategic insight with a knack for storytelling. With a background in brand development and customer engagement, she’s passionate about helping retailers and brands unlock the full potential of their data and campaigns. When she’s not writing, Katie’s likely exploring new cities, testing recipes, or browsing bookshops.

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