AIQ Flows is officially live.

This is not just a new feature. It is a revenue engine designed to help retailers and brands turn real-time customer behavior into automated, high-impact journeys.

From the moment a customer signs up, browses a menu, abandons a cart, completes a purchase, earns points, or engages with a campaign, Flows can respond instantly. No batching. No delayed sends. No manual follow-ups.

Just intelligent automation that moves at the speed of your customers.

With Flows, teams can:

• Trigger journeys based on real-time behavioral signals
• Orchestrate email, SMS, push, wallet, and more in one automation
• Apply conditional logic to personalize experiences at scale
• Connect loyalty actions directly into automated campaigns
• Measure performance and revenue impact inside reporting

This release transforms how retailers think about lifecycle marketing. Instead of campaigns going out on a schedule, journeys now activate the moment behavior happens.

Built for ecommerce. Powered by Jane.

A major focus of Flows is ecommerce activation, and that starts with our expanding relationship with Jane.

Jane powers some of the most advanced ecommerce storefronts in cannabis retail, offering customizable online menus, built-in specials, delivery and pickup workflows, product discovery tools, and SEO-optimized experiences that drive traffic and conversion.

Soon, Jane webhooks will allow real-time events from Jane to flow directly into AIQ Flows.

That means:

• Abandoned cart activity can instantly trigger recovery journeys
• Completed purchases can launch post-purchase automation
• Product engagement can personalize follow-up messaging
• ecommerce behavior can dynamically influence loyalty incentives

This creates a direct line between ecommerce behavior and automated revenue generation.

Retailers using Jane will soon be able to pair industry-leading ecommerce infrastructure with real-time lifecycle automation inside AIQ.

AIQ ecommerce real-time tracking coming soon

In addition to Jane, AIQ ecommerce real-time tracking support is also on the way.

These webhooks will allow real-time commerce events from AIQ ecommerce to trigger Flows automatically. Order activity, cart behavior, and product interactions will feed directly into automation without polling or delay.

The result is a fully connected retail stack, where marketing, loyalty, and ecommerce work together in real time.

From loyalty to lifecycle, all in one system.

Flows is especially powerful when layered with AIQ loyalty.

Points-based rewards are the most widely used loyalty structure across our customer base. Now, those points can trigger automation the moment they are earned, redeemed, or nearing expiration.

This is where automation becomes strategic. You are not just rewarding purchases. You are designing behavior.

Learn more: Configurable points, FIFO logic, and automated Flows - the modern loyalty engine powered by AIQ

Learn how to build and optimize Flows

To help you activate quickly, AIQ Academy resources are available now:

Course: Building Campaigns and Flows
Previously Campaign Creation & Management. Now fully updated to walk through building automated journeys step by step.

Quick video: Flows & Reporting
A fast walkthrough of how to measure performance and optimize your journeys.

Live AIQ Flows webinar - Register now
Learn how Flows turns real-time behavior into automated, revenue-driving journeys by reserving your seat now.

Getting started

Flows is live now and available to all eligible customers. To get started:

1. Explore the Flows builder and templates
2. Start mapping triggers based on customer behavior
3. Integrate with your marketing and commerce systems
4. Measure impact and optimize in real time

If you’re ready to accelerate revenue with real-time automation and align your stack for real-world behavior, Flows is the catalyst you’ve been waiting for.