Launch stronger. Open with an audience. Drive loyalty from day one.

• 700+ members added before opening day
• 95+ new signups through refer-a-friend automations
• 2 months to build a pre-launch audience using AIQ tools
• 100% owned data and engagement foundation established pre-opening

Challenge

Launching a new retail store means starting from scratch—no customer list, no data, and no loyalty base.

For emerging operators, the challenge isn’t just brand awareness, it’s capturing an audience before opening day. Without an early acquisition strategy, retailers risk launching to an empty room and missing the momentum that defines long-term success.

Solution

AIQ’s Half Baked Program was built for retailers preparing to open their first store. Acting as an extension of the launch team, AIQ equips pre-opening businesses with the strategy, tools, and automation needed to build a loyal audience before the first transaction happens.

Through the program, retailers can:

• Capture leads early through AIQ Signup Forms shared across web, social, and QR codes
• Automate pre-launch messaging with AIQ Marketing
• Deliver instant loyalty incentives via Wallet Passes
• Track pre-launch engagement and conversions through AIQ Campaign Reporting

Within just two months, the retailer created a measurable audience and a sense of community ready to engage on day one.

Results

• 700+ members joined the loyalty program before launch
• 95+ new signups generated directly from a single refer-a-friend campaign
• Automated welcome and opening announcements achieved high engagement across SMS and email
• Robust first-party data foundation established to fuel post-launch campaigns and lifetime loyalty

AIQ transformed what could have been a cold launch into a data-driven debut,empowering the retailer to open with an audience already primed to shop.

AIQ Advantage: Go beyond pre-launch

The Half Baked program now leverages AIQ’s 2025 ecosystem to help retailers turn early signups into long-term loyalty:

• Signup Forms: Capture and convert prospects with customizable, mobile-friendly forms across every channel.
• Wallet Passes: Distribute loyalty rewards directly into Apple or Google Wallets for seamless redemption.
• Loops: Showcase pre-opening promotions across menus, apps, and digital screens to keep excitement high.
• Loyalty: Create tiered incentives and track engagement from the very first customer interaction.
• Marketing: Automate cross-channel communications that drive consistent engagement from signup to sale.
• Analytics: Measure campaign performance, customer behavior, and ROI in one connected dashboard.

AIQ turns pre-launch preparation into launch-day loyalty

AIQ’s Half Baked Program helps retailers open stronger by turning pre-launch marketing into measurable loyalty.
From capturing early interest to automating engagement, AIQ builds the data, audience, and momentum that fuel lasting growth from day one.

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