Drive $650K+ in referral-driven revenue through data-backed loyalty automation.

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Challenge

Retailers needed a cost-efficient way to drive growth that didn’t rely on ad spend. Traditional acquisition campaigns were expensive and hard to attribute.

AIQ identified an opportunity: leverage existing loyal customers as advocates to attract new, high-value shoppers, building trust and revenue through organic, trackable referrals.

Solution

AIQ’s Refer-A-Friend program transforms loyal members into brand ambassadors by automating every step of the referral process:

1. Customers receive a unique, trackable referral link.
2. They share it with friends, family, and their community.
3. Referred friends use the link to join the brand’s loyalty and messaging channels.
4. AIQ automatically tracks conversions, issues rewards, and measures ROI across the campaign.

This creates a closed-loop referral system powered by loyalty data and AIQ automation, growing customer lists and sales without increasing marketing costs.

Results

Refer-A-Friend campaigns delivered exceptional results across key performance metrics:

Performance summary:

A single Refer-A-Friend campaign generated over $650K in attributable revenue with a near-zero acquisition cost, demonstrating the compounding value of customer advocacy when powered by AIQ’s automation and data ecosystem.

AIQ Advantage: Scale referrals across your entire ecosystem

Refer-A-Friend campaigns integrate seamlessly across AIQ’s suite of tools:

• Loyalty: Automate referral incentives and reward both the referrer and friend.
• Wallet Passes: Deliver instant rewards redeemable via Apple or Google Wallet.
• Marketing: Promote referral campaigns across SMS, email, and push notifications.
• Signup Forms: Embed referral capture directly into your customer touchpoints.
• Analytics: Measure referral traffic, conversion rates, and ROI in real time.

Drive growth through trust

AIQ’s Refer-A-Friend program proves that your most loyal customers are your best marketing channel. With AIQ’s automation, retailers can scale organic acquisition, lower costs, and generate measurable revenue, turning word-of-mouth into a data-driven growth engine.