Where Loops ends and Flows begins

Retail marketing has spent years chasing attention. Impressions. Reach. Clicks.

But attention alone has never been the problem. The real challenge has always been what happens next.

AIQ was built around a simple idea: performance only exists when visibility leads to action. That’s why Loops and Flows were designed as two distinct products with a deliberate handoff between them, each owning a different moment in the retail journey.

Here’s where Loops ends, where Flows begins, and why that connection matters.

Loops is where demand is captured

Loops lives at the top of the retail funnel, but not in the traditional sense of “awareness.”

Loops places brand advertising directly inside retailer-owned environments, menus, ecommerce experiences, campaign landing pages, Terpli AI Sales Agent, and other high-intent touchpoints where shoppers are already deciding what to buy and where to buy it.

These aren’t passive impressions. They’re moments of active consideration.

With destination URL tracking now live, Loops closes a long-standing gap in retail media by routing every impression directly to the most relevant next step:

• Retailer menus
• Brand pages

That means Loops doesn’t just create visibility. It creates movement.

A shopper sees a brand. They click. They land exactly where buying decisions happen. That’s where Loops does its job.

Loops ends when intent is captured and routed. It doesn’t try to manage the rest of the journey, and that’s intentional.

The problem Loops was never meant to solve

Once a shopper arrives, the experience becomes personal.

Different shoppers need different nudges. Some need reminders. Some need incentives. Some need education, reassurance, or timing.

That layer of decision-making can’t be solved with media alone. And that’s where Flows begins.

Flows is where captured demand turns into conversion

Flows is launching this quarter to take over after the click. Where Loops focuses on capturing demand at scale, Flows focuses on what happens once that demand exists.

Flows will power automated, event-driven journeys that respond to real shopper behavior, turning interest into action through timely, relevant follow-ups across owned channels.

In simple terms:

• Loops brings shoppers in
• Flows moves them forward

No more static funnels. No more disconnected campaigns. No more hoping momentum carries itself.

The handoff is the point

The most important part isn’t Loops or Flows on their own. It’s the handoff between them.

Loops ends the moment a shopper is delivered to the right place, with clear intent. Flows begins the moment there’s something worth acting on.

Together, they create a connected retail journey:

• Visibility that leads somewhere meaningful
• Intent that doesn’t stall
• Engagement that actually drives outcomes

This is what performance marketing looks like when products are designed to work in sequence, not in silos.

What’s live now and what’s coming next

Loops is live today with destination URL tracking, turning retail media into a measurable, action-driven channel. Flows is coming this quarter, built to take that captured demand and convert it through intelligent, automated journeys.

Two products. One connected path from attention to action. And finally, a clear answer to what happens after the click.