Reignite engagement: AIQ winback campaigns deliver 32% opens and $13K+ in recovered revenue

Predict churn. Personalize recovery. Reignite loyalty.

  • 32.58% average open rate
  • 23.54% average click-through rate
  • 3.93% average conversion rate
  • Up to 5% conversion and $13K+ in recovered revenue per campaign

Challenge

Even your best customers drift away.

Whether they’ve gone quiet after a seasonal spike or disengaged after a single purchase, reactivation is critical for maintaining steady growth. But without predictive tools and automated outreach, most retailers miss the window to bring lapsed shoppers back.

Solution

AIQ’s winback campaigns identify and engage customers before they’re fully lost.
Using predictive data modeling, AIQ pinpoints those most likely to churn and automatically re-engages them with personalized messages across SMS, email, and wallet passes, each tailored to the customer’s preferences, purchase history, and recency.

With automated recovery flows powered by AIQ, retailers can:

  • Predict churn risk with Analytics & Personas
  • Re-engage seamlessly across SMS, email, Wallet Passes, 
  • Deliver personalized content with smart segmentation
  • Incentivize redemption through frictionless Wallet Pass offers
  • Track ROI in real time via Campaign Reporting

Results

Retailers using AIQ’s winback automation consistently outperform industry benchmarks:

Retailer highlights:

  • Dispensary A: 5% conversion rate | $13,331 recovered
  • Dispensary B: 3.5% conversion rate | $9,902 recovered
  • Dispensary C: 3% conversion rate | $2,722 recovered

Even modest increases in conversion drive thousands in recovered revenue when automated at scale.

Extend the impact with AIQ’s product suite

Winback doesn’t stop at email and SMS. AIQ’s expanded ecosystem helps retailers capture attention across every digital surface:

  • Wallet passes: Trigger immediate return visits with in-wallet incentives.
  • Loops: Surface dynamic “we miss you” promos across menus and app banners.
  • Terpli AI sales agent: Deliver product recommendations that guide, not pressure, returning customers.
  • Ecommerce: Streamline checkout experiences that remove barriers to conversion.
  • Analytics & personas: Segment winback audiences based on behavior, spend, and engagement for next-level personalization.

AIQ turns churn into predictable revenue

AIQ makes reactivation effortless.

By combining data, automation, and multi-channel personalization, AIQ transforms every lapsed customer into an opportunity, driving measurable growth, higher retention, and long-term loyalty.

Katie Howe

Katie Howe is the voice behind AIQ’s marketing content, blending strategic insight with a knack for storytelling. With a background in brand development and customer engagement, she’s passionate about helping retailers and brands unlock the full potential of their data and campaigns. When she’s not writing, Katie’s likely exploring new cities, testing recipes, or browsing bookshops.

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