In an industry where sales velocity and customer loyalty make all the difference, retailers can’t afford to be held back by closed systems or marketing tools that don’t work with their real operations. That’s why the partnership between AIQ and Flowhub is so impactful: it gives cannabis retailers flexible, powerful marketing and loyalty tools that work seamlessly with point-of-sale, customer data, and real-world retail needs, without being forced into restrictive stacks or surprise price increases.

Together, AIQ x Flowhub gives cannabis retailers:

• A unified source of truth for customer data, enriching loyalty and marketing with real purchase behavior.
• Modern, flexible loyalty and marketing automation, without being tied to proprietary closed analytics that can’t scale.
• A partner approach, not a locked ecosystem, meaning retailers own their data, their customers, and their growth path.

If you’re a retailer frustrated by tech that doesn’t integrate cleanly or prices that keep rising, here’s how the AIQ x Flowhub integration delivers measurable value.

Why integrated customer data matters more than ever

Retail brands have historically struggled with disconnected POS systems, loyalty platforms, and customer engagement tools. The result?

• Marketing built on assumptions instead of real purchase data
• Loyalty programs that don’t reflect true customer value
• Manual data exports and segmented customer bases that can’t be activated
• Hidden costs from third-party platforms that claim integration but lack operational depth

Most legacy cannabis tech stacks are either closed systems, trapping customer data, or bolt-on tools that don’t speak the same language as sales. This makes true omnichannel engagement extremely hard.

The AIQ x Flowhub integration breaks down those barriers. Retailers now get:

• Real-time purchase data from Flowhub synced directly into AIQ.
• Customer profiles enriched with purchase behavior, loyalty status, and lifetime value.
• Segmentation and automated campaigns that target real buyer behavior, not guesswork.

The result is marketing that works because it’s rooted in real data and real customer patterns.

How the AIQ x Flowhub integration works

The integration connects Flowhub’s leading cannabis POS system directly with AIQ’s customer data platform and marketing engine. Here’s how it functions:

1. Seamless data sync
   Customer and transaction data flows from Flowhub into AIQ continuously, keeping customer profiles current without manual exports or uploads.
2. Enriched customer insights
   AIQ combines purchases, visit frequency, product preferences, and loyalty behavior into unified profiles.
3. Segment activation & automation
   Retailers build segments — e.g., high-value shoppers, lapsed customers, product fans — and launch automated journeys that move them through the lifecycle (welcome, nurture, win-back, VIP rewards, etc).
4. Closed-loop measurement
   Track revenue impact at every campaign step by tying marketing engagements back to Flowhub sales.

This isn’t a one-way data dump, it’s a fully continuous sync that fuels real marketing action.

Retailers get modern tools without POS lock-in

Some legacy solutions force retailers into tightly controlled ecosystems where:

• Reporting and analytics are limited to what the POS provides
• Loyalty and marketing tools must be purchased or upgraded together
• Price increases come with little transparency or alternative options

With AIQ x Flowhub, retailers keep choice and control:

• Use best-in-class marketing tools without being locked into outdated dashboards.
• Own your customer data, easily.
• Scale into SMS, email, loyalty points, automation, and more.
• Maintain flexibility to swap tech components later without losing value.

A truly open contract and flexible tech stack means freedom to grow, not entrapment.

Real results: what this integration unlocks

With AIQ x Flowhub, retailers can:

• Drive higher repeat purchase rates through dynamic loyalty tiers
• Recover lost revenue with automated win-back journeys
• Increase average order value with behavior-based cross-sell messaging
• Improve customer retention using real purchase history segments
• Lower tech overhead by consolidating reporting and activation in one platform

The difference is simple: you get real revenue impact tied to real shopper behavior. No guesswork, no manual list building.

A competitive advantage in a crowded market

For cannabis retailers growing beyond single stores or legacy systems, a modern stack is no longer a nice-to-have, it’s a competitive necessity.

AIQ x Flowhub equips retail brands with tools that scale:

• Flexible customer segmentation
• Automated omnichannel campaigns
• Real-time customer insights
• Loyalty engine that drives repeat business

All without the limitations and costs of closed systems.

Retailers frustrated with martech or POS limitations, there’s a better way

If you’re hearing concerns from your teams or customers like:

• “Our marketing tools don’t speak to real sales.”
• “We have to pay more each time the POS prices go up.”
• “We feel locked into one vendor with limited flexibility.”
• “Our loyalty program isn’t tied to real purchase behavior.”

Then the AIQ x Flowhub integration is precisely the solution to recommend. It gives retailers:

• Choice and flexibility
• Unified customer data
• Automated loyalty and engagement
• Revenue and retention ROI

It’s not just an integration, it’s a modern retail foundation.

Get started with AIQ x Flowhub

Retailers can enable the integration today and begin syncing purchase data directly into AIQ. Once enabled, your marketing and loyalty programs instantly gain visibility into real shopper behavior, unlocking smarter campaigns and measurable revenue lift.

Learn more:

• AIQ x Flowhub integration details and setup
• Support documentation & activation guide
• Flowhub partner overview

Ready to launch smarter marketing and loyalty that actually performs? This integrated stack is built to help cannabis retailers move faster and grow stronger, without compromise.

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