Today’s cannabis shoppers don’t just want more products, they want clarity. They want help finding what’s right for them, without friction or guesswork. That’s why retailers turn to AIQ’s Terpli AI Sales Agent: to guide shoppers with personalized recommendations that build confidence and drive conversion.

Now, with the launch of AIQ Loops, there’s a new opportunity to strengthen that experience by connecting brand discovery directly to the retailer menu, where Terpli can take over and do what it does best.

The challenge: interest without action

Cannabis marketing has long struggled with a familiar gap. Shoppers see promotions, but too often the journey breaks before a purchase happens. Traffic gets sent away from retailer menus, context is lost, and retailers are left without clear attribution or control.

That’s not how modern shopping should work.

Enter AIQ Loops: keeping shoppers where buying happens

AIQ Loops introduces direct-to-menu destination URLs, meaning brand impressions now send shoppers straight into the retailer’s menu, brand page, or product page, not somewhere else.

The result?

• Shoppers stay inside the retailer experience
• Retailers maintain ownership of the journey
• Brands can finally connect exposure to real outcomes

And most importantly: shoppers arrive with intent.

Where Terpli fits in

That’s where AIQ's Terpli AI Sales Agent comes in.

Once shoppers land in the menu, Terpli, AIQ’s AI Sales Agent, guides the next step.

Importantly, the experience doesn’t reset at this point. The same AIQ Loops campaign that drives discovery into the menu can continue running inside Terpli, reinforcing brand visibility as shoppers browse, compare, and refine their choices. This creates continuity from first impression through decision, keeping marketing present at the exact moment guidance and intent intersect.

Together, AIQ Loops and Terpli create a natural flow:

1. Loops brings high-intent shoppers directly into the menu
2. The same Loops placements are available to be continued inside Terpli, reinforcing brand presence at key decision moments
3. Terpli personalizes the experience in real time
4. Shoppers move from browsing to confident decisions

Instead of interrupting the journey, marketing and guidance work together.

A more helpful, more human experience

When shoppers are guided — not overwhelmed — everyone wins:

• Shoppers feel supported instead of sold to
• Retailers see stronger conversion and engagement
• Brands benefit from more meaningful interactions

This combination allows retailers to deliver a shopping experience that feels less transactional and more like an in-store conversation, even online.

Built for retailers, designed for trust

Both Terpli and AIQ Loops are built with the same principle in mind: support the retail experience, don’t compete with it.

By keeping shoppers inside retailer-owned environments and enhancing the moment of decision with intelligent guidance, retailers can turn discovery into action, without added operational lift.

As cannabis ecommerce continues to evolve, the future belongs to experiences that are connected, personalized, and respectful of the shopper journey. Terpli and AIQ Loops together help retailers meet that moment.

Learn more about AIQ Loops and it's recent update: destination URL tracking now available.