Paul Aparicio is a marketing leader at AIQ, where he helps partners grow through thoughtful strategy, creative storytelling, and performance-driven campaigns. With a strong foundation in brand development and partnership engagement, Paul blends practical marketing expertise with a creative lens to turn ideas into memorable experiences. Based in San Diego, he brings a passion for connecting culture with conversion and has a diverse background in digital content, creative direction, and visual storytelling. Outside of work, Paul channels his creativity into photography and community storytelling through visual media.