Give customers a reason to join, and a reason to come back.

Points, punch cards, or a paid membership. Choose the program that fits your business, and let staff enroll and reward shoppers right at the register.

Explore Loyalty

What do you need to do?

Browse all features
Build your loyalty programA program that fits your business · Program settings9 featuresMake points bring customers backA points system built to bring customers back.9 featuresEnroll and reward members everywhereMember enrollment · The member experience · At the counter6 featuresMeasure and connect your programLoyalty reporting · Connected to everything5 features
A program that fits your business3Program settings6

A program that fits your business

Choose how customers earn and what keeps them coming back.

A program that fits your business

Points-based loyaltyCustomers earn points on every purchase and redeem them for rewards.Punch card loyaltyA simple buy-a-few, get-one-free reward customers understand instantly.Subscription-based loyaltyA paid membership with perks that keeps your best customers close.
Choose your programExample
PointsPunch cardMembership
JUNIPERCOFFEE & COMPANYYour daily ritual.
Your next one, on us.
78
6 of 8 visits · The Regulars Club
Your earning modelBuilt around your business

Program settings

Set the rules that drive repeat visits.

Program settings

Earning rulesDecide how points add up, by purchase, customer type, or opt-in status.Points expirationCreate urgency with expiration rules you control.Rewards and redemptionBuild rewards and set how many points each one costs.Collectible codesSingle-use codes that award points, on packaging or in your marketing.Referral pointsReward members when the friends they refer join.Wallet passesA digital loyalty card in Apple or Google Wallet that updates as members earn.
Points rulesExample
Make every point count.Program settings
Base earning rate1 point per dollar
Bonus pointsGold member audience
2×
Points expirationProgram-wide rule
365 days
Next rewardCoffee on us.
1,500 pts
Earning and redemption, connected to the same member.

Points ecosystem

A points system built to bring customers back.

Nine ways to earn, protect, and act on points. Each one connects to Flows, so the right message goes out automatically.

Points for opting inGrow text and email opt-ins by rewarding customers for joining.Connected to Flows Starts welcome and onboarding flows when customers opt in.Turns loyalty into channel growth
Points modifiersBonus points for VIP behavior, products, or events.Connected to Flows Routes customers into tiered, behavior-based flows.Total customization, no developer needed
Collectible codesIn-store games and campaign-based earning.Connected to Flows Launches post-visit and follow-up flows automatically.Drives foot traffic without discounts
Freeze windowsConsent-based controls that protect the integrity of your program.Connected to Flows Flows pause or adjust when consent changes.Transparent, fair loyalty
Purchase protectionPoints reverse automatically when an order is refunded.Connected to Flows Active flows adjust in real time when orders change.Automatic budget protection
Expiration logicExpiring points give customers a reason to come back soon.Connected to Flows Triggers expiration and redemption reminder flows.Adjustable for your whole account
Manual adjustmentsFix a balance or send a thank-you on the spot.Connected to Flows Trigger a one-to-one flow instantly.One-click fixes and gifts
Points reporting and historySee how points shape customer behavior and performance.Connected to Flows Reporting shows which flows to improve.Visibility by customer and by campaign
Audience integrationUse points data to segment your marketing and reporting.Connected to Flows Audiences feed straight into automated flows.Loyalty data meets performance marketing

Example: a loyalty welcome flow

  1. Signup form submitted
  2. Welcome email
  3. Wait 3 hours
  4. Offer email
  5. Order check
  6. Split by purchase history
Member enrollment3The member experience2At the counter1

Member enrollment

Make joining effortless, everywhere.

Member enrollment

Loyalty signup formsCapture new members and their marketing opt-ins with forms that match your brand.Popup signup formsInvite visitors to join the moment they land on your site or online menu.QR codes and linksShare a link anywhere, or print a QR code for signups at the counter.
Member signupExample
JUNIPERCOFFEE & COMPANYJoin the Regulars Club.

A little more to come back for.

First nameLast name
Email addressPhone numberChoose your marketing preferencesJoin the club
One signup.
Everywhere you are.On your websiteAt the counterIn your campaigns

The member experience

Loyalty that lives in their pocket.

The member experience

Mobile loyalty walletMembers track points, redeem rewards, and see personalized offers in your branded app.Push notifications for membersReach members with timely offers, without text filtering.
The member walletExample
9:41
JUNIPERCOFFEE & COMPANY
Good morning, Maya.Your next reward,
close at hand.
The Regulars Club1,240 points
Gold member
Coffee on us.1,500 points
HomeRewards
A reason to stop by.

Your rewards are ready when you are.

At the counter

Loyalty your staff can see and use.

At the counter

Loyalty browser extension (beta)Staff see points, order history, and opt-in status inside supported POS systems, and can enroll new members at checkout.
Loyalty at the counterExample
Current orderDowntown
Iced oat latte$6.00
Almond croissant$4.50
Total$10.50
Illustrative supported POS view
AIQ LoyaltyBeta
MR
Maya R.Gold member
Available points1,240
Email opted in
Last visit4 days ago
Lifetime visits38
Loyalty reporting2Connected to everything3

Loyalty reporting

See what your program is worth.

Loyalty reporting

Points reportingTrack points earned, redeemed, and expired, by store, by member, and by month.Scheduled points reportsGet loyalty reports delivered automatically on the schedule you set.
Points reportingExample
Every point has a history.This month
Earned18,400
Redeemed9,000
Expired1,200
ActivityMemberPoints
PurchaseMaya R.+84
Reward redeemedJordan T.−1,500
Email opt-inAlex L.+100

Illustrative activity. Filter by store, member, and reporting period.

Connected to everything

Loyalty works with the rest of AIQ.

Connected to everything

Automatic point modifiersBoost or multiply points for any audience automatically.Loyalty program analyticsSee how members shop compared with everyone else.Points-based audiencesTarget members by their points balance and activity.
Loyalty, connectedExample
MR
PersonasMaya R.
Points balance1,240
AudiencesGold members ready for their next reward
MarketingA timely reward reminder
Data AnalyticsSee the next visit

The problem

Most loyalty programs get forgotten.

  1. 01
    Members who never returnA signup isn’t loyalty if the customer doesn’t come back.
  2. 02
    Programs that don’t fitOne rigid model doesn’t work for every business.
  3. 03
    Rewards no one seesIf staff can’t see points at the counter, rewards don’t get used.
A regular customer enjoying her coffee at Juniper

With Astro

Ask Astro for a reward

Astro

Ask Astro to create a reward that brings back members who haven’t visited in a month. It suggests the offer and the audience, and waits for your approval.

Juniper Coffee · Example prompt

Suggest a reward for members who haven’t visited in a month.

Explore Astro Prompt

Outcomes

Built to move the numbers that matter.

  • Loyalty memberships
  • Repeat visits
  • Customer lifetime value
  • Reward redemption
Browse all features(29)

A program that fits your business

Program settings

Points ecosystem

Member enrollment

The member experience

At the counter

Loyalty reporting

Connected to everything

See it with your own customers.

We’ll show you how Loyalty fits your business, using your own goals.

Book a demo