AIQ FOR FIREARMS
Build relationships beyond the first visit.
Keep shoppers, range visitors, and club members connected with useful updates, rewarding experiences, and a clearer path back to your business.
A welcome that has somewhere to go.
Connect joining with the member details people need.
The practical details, close at hand.
Make preparing for a visit feel straightforward.
Recognition beyond a single purchase.
Build earning rules around the actions your program values.
A RELATIONSHIP WORTH REMEMBERING
Give every customera useful next step.
Welcome a first-time visitor, recognize a returning club member, or invite a subscribed customer to your next store event.
Welcome to Ridgeway.
Find our store details, ways to stay connected, and information for your next visit.
Explore your membershipA useful starting point after the first visit.
A little preparation goes a long way.
Your orientation is coming up. Review the arrival details and required safety information before you attend.
Review visit detailsPractical information, when a member needs it.
Something to look forward to.
There is a new event at Ridgeway. Explore the details and decide whether it fits your plans.
See the eventA relevant invitation with room to choose.
Your club.
Your next visit.
Ridgeway Club memberMember progress + rewardsRecognize a visit, purchase, or program milestone.
MORE REASONS TO COME BACK
Make the relationshiprewarding.
Create earning rules that fit your club, range, or store. Recognize purchases, visits, and other actions your program chooses to reward.
- Recognize more than spending.Build points rules around the customer actions your program values.
- Keep progress connected.Bring member information and activity into the same customer picture.
- Make the reward easy to understand.Give members a clear view of their progress and available perks.
A CLEAR PATH TO THE UPDATE
From a concise invitationto everything they need.
Configure age and authentication checks, then bring customers into a branded member experience. Make contact options, directions, and rich member content easier to find.
Your next visit starts here.
Which updates would you like?
START WITH A BETTER CONNECTION
Make joining easy.Keep the context useful.
Create signup forms for your store or website. Capture communication preferences and the interests customers share, then use a survey to learn about their experience.
- Let customers choose their updates.Capture interests such as store news, club updates, and upcoming events.
- Give your team useful context.Attach shared answers to the customer profile for future audiences.
- Keep the next invitation considered.Review recipients, content, and timing before a campaign launches.
Keep the experience connected.Give your team a clearer view.
Bring messaging, member activity, ecommerce, and reporting into the same plan. Compare campaign variants to learn which creative works better, and work with your customer success contact as your program develops.
THE TOOLS BEHIND THE EXPERIENCE
More ways to keepthe relationship moving.
A connected set of tools for customer communications, program rewards, and the team behind them.
| What your business needs | How AIQ helps | For your team |
|---|---|---|
| Reach customers in more ways | Bring text, email, push and direct mail into your communications plan. | A useful update on their preferred channel |
| Choose the right moment | Plan a scheduled send or reach people when they qualify for a customer audience. | A message that fits the moment |
| Understand your messaging costs | AIQ describes its carrier relationships as direct. Review the pricing that fits your account and usage. | Pricing shaped around your usage |
| Have someone to work with | An assigned customer success contact helps your team work with AIQ. | Help for your team as it grows |
| Use an eligible channel | Prioritize your channels and let Waterfall select the first eligible option for each customer. | Another eligible route to the customer |
| Build the group you have in mind | Describe your audience in plain language and let AIQ create the matching logic. | More relevant groups for outreach |
| Learn which message works better | Compare campaign variants before making the next creative decision. | A clearer next creative decision |
| Recognize more than spending | Configure points around purchases, visits and the actions your program rewards. | Rewards shaped around your program |
Feature availability depends on your plan and connected tools.
TAKE A CLOSER LOOK
Explore the toolsfor your store, range, or club.
A FEW USEFUL ANSWERS
Build around the wayyour team works.
Can we customize how members earn rewards?
Yes. Build earning rules around purchases, visits, and the behaviors that matter to your program.
How does Waterfall choose a channel?
It follows your priority order and sends through the first eligible channel for each recipient. Waterfall requires Marketing Pro.
Can our team test and review a campaign?
Yes. Compare campaign variants, and review recipients, content, and timing before launch.
PUT YOUR NEXT IDEA TO WORK
Make the next visitworth looking forward to.
See how AIQ can support the way your team works.