Send the right offer to the right people.

Build audiences from what customers actually do: what they buy, when they last visited, and which discounts they use. Or describe who you want to reach, and Astro builds the audience for you.

Explore Audiences
AudiencesExample
Audience nameBring regulars back
Saved audience
Match all conditionsAND
PurchasesAt least 2 orders
Last 90 days
Last visitMore than 45 days ago
Contact statusEmail opted in
Matching customers140
Based on connected customer activity

What do you need to do?

Browse all features
Segment by real behaviorGroup customers by what they do, not by guesses.4 featuresSee what’s comingReach customers before they drift away.3 featuresOnline and in store, togetherInclude online shoppers in every audience.2 featuresLet Astro build itDescribe the audience. Astro builds it.2 features

Segment by real behavior

Group customers by what they do, not by guesses.

Purchase-based segmentationTarget by product, category, brand, and how much customers spend.Activity and behavioral traitsFind who’s visiting more, who’s visiting less, and who stopped.Discount usage segmentationSee who redeems which offers, and who buys without one.Contact-based traitsFilter by opt-in status, channel, and contact details.

See what’s coming

Reach customers before they drift away.

Computed and predictive traitsSpot high-value and at-risk customers early, so you can act first.Custom audience traitsDefine the traits that matter most to your business.Terpli-powered traitsGroup shoppers by the product preferences Terpli learns.

Online and in store, together

Include online shoppers in every audience.

AIQ ecommerce traitsUse browsing and ordering behavior from your AIQ online store.Jane ecommerce traitsBring shopper activity from your Jane storefront into your audiences.

Let Astro build it

Describe the audience. Astro builds it.

AI Audience GeneratorType who you want to reach in plain English and get a ready-to-use audience.Custom audience creationBuild and save audiences you can reuse in any campaign or flow.

The problem

Sending everything to everyone costs you.

  1. 01
    Messages that missThe same offer to every customer teaches them to tune you out.
  2. 02
    Discounts that leak marginDeep discounts go to people who would have bought anyway.
  3. 03
    Lists that go staleA list you built last month can’t keep up with how customers shop today.
A customer checking a message on her phone

With Astro

Just describe who you want to reach

Astro

Try “customers who bought twice last quarter and haven’t been back in 45 days.” Astro builds the audience and you can send to it right away.

Juniper Coffee · Example prompt

Find loyalty members who haven’t visited in 45 days.

Explore Astro Prompt

Outcomes

Built to move the numbers that matter.

  • Campaign conversion
  • Smarter discount spend
  • Win-back of lapsed customers
  • Retail sales
Browse all features(11)

Segment by real behavior

See what’s coming

Online and in store, together

Let Astro build it

See it with your own customers.

We’ll show you how Audiences fits your business, using your own goals.

Book a demo