Target customers by what they buy and do.

Build audiences from purchases, engagement, discount use, and profile details, so every offer reaches the people it fits.

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Behavior-based audienceExample
Coffee regularsLive audience · Example
Email opted in
Matches in this preview6
Matching preview profiles · Fictional dataset of 12
CustomerBrandStore
Maya R.JuniperDowntown
Jordan T.JuniperDowntown
Alex L.JuniperUptown
Jamie S.JuniperUptown
Morgan C.JuniperDowntown
Drew H.JuniperWestside

Change the brand or store to filter this local example. Email opt-in stays required.

Relevance sells.

An offer on a customer’s favorite brand gets noticed. An offer on something they never buy gets ignored. Purchase segments put the right product in front of the right people.

Target customers by what they actually buy.

Build audiences from real purchase history: the products, brands, and categories customers buy, how much they spend, and where they shop.

Products and SKUs
Customers who bought a specific item.
Brands
Fans of the brands you carry.
Categories
Shoppers who favor a product category.
Spend and order value
How much customers spend, per order and over time.
Store
Where customers shop with you.
Online or in store
How customers like to buy.

Reach customers based on what they do.

Segment by how customers engage with you: the campaigns they open, the flows they’re in, the surveys they answer, the carts they leave, and the calls they make.

Marketing status
Opt-ins and opt-outs for every channel.
Campaign engagement
Who received, opened, or clicked a campaign.
Flow activity
Where customers are in your automated journeys.
Survey responses
What customers told you.
Abandoned carts
Shoppers who left before checking out.
Refer-a-friend
Customers who shared, and the friends who joined.
Collectible codes
Shoppers who redeemed a code.
Voice AI calls
Customers who called your store.
Customer activityExample
MR
Maya R.Example connected activity
CampaignsFlowsCalls & referrals
  1. Win-back campaign receivedEmail opted in
    Today
  2. Campaign clickedA reason to reconnect
    Today
  3. Survey answeredFavorite drink: flat white
    Yesterday
  1. Welcome flow enteredAfter signup
    Mon
  2. Wait step reachedThree days
    Tue
  3. Collectible code redeemedWELCOME · Example code
    Wed
  1. Voice AI callStore-hours question
    Today
  2. Call activity availableConnected customer profile
    Today
  3. Friend joinedReferral activity
    Yesterday

Local activity views. No message, referral or call is sent.

Spend your discounts where they make a difference.

See who redeems which offers, who saves their points, and who buys at full price, then target your discounts to match.

Redemptions
Which offers and rewards customers have used.
Points balance
Who’s close to a reward, and who’s saving up.
Loyalty activity
How customers earn and redeem over time.
POS discount groups
Groups from your POS, kept in sync automatically.

Start with who your customers are.

Segment by profile details like age, lifecycle stage, when customers were first and last seen, and whether they’re loyalty members.

Name and age
Core profile details.
First and last seen
When a customer joined you, and when you last saw them.
Lifecycle stage
New, returning, or slipping away.
Loyalty membership
Members and non-members.
Contact details
Who has a phone number or email on file.

Frequently asked questions

Does this match what’s on the customer’s profile?

Yes. Purchase segments use the same order data as the favorite brand, category, and product on each customer’s profile.

Can a behavior start a flow?

Yes. Many behavioral traits can trigger or re-enter flows, so your journeys respond as customers act.

Can I use discount groups from my POS?

Yes. AIQ can build audiences from your POS discount groups, and customers added in your POS join the audience automatically.

How do I avoid messaging the wrong people?

Combine contact traits with opt-in status, so every audience includes only customers who agreed to hear from you.

Explore related Audiences features.

See all Audiences features
Predictive and custom traitsLearn moreEcommerce traitsLearn moreAudience builderLearn more

See it with your own customers.

We’ll show you how Audiences fits your business.

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