AIQ FOR VENUES & EVENTS
Make the experience begin before arrival.
Give guests useful details before they arrive, a little more to enjoy while they are here, and an invitation worth opening afterward.

Make arriving feel easy.
Keep event and parking details in the same invitation.
Recognize a familiar guest.
Use connected visits to shape rewards and invitations.
Give the night a next chapter.
Follow up with feedback and a relevant event invitation.
BEFORE. DURING. AFTER.
Stay connected aroundthe whole experience.
Bring presales, arrival information, dining invitations, and post-event follow-ups into the same guest relationship.
A great night starts with the details.
Your evening at Nova House is coming up. Find arrival, parking, and venue information before you leave home.
Plan your eveningA clearer plan before the first step through the door.
More to look forward to.
Explore a dining invitation, check your guest rewards, and find the latest venue updates.
Explore your visitA welcome shaped by the relationship.
One great night. What is next?
Thanks for joining us. Tell us how the experience felt and explore upcoming events at Nova House.
See what is nextFeedback and a reason to return, after the applause.
Good nights.
More to come.
Nova House guestVenue rewards + updatesConnected visits can shape the next invitation.
GIVE REGULARS SOMETHING TO LOOK FORWARD TO
Recognize the guest.Reward the return visit.
Create VIP rewards around your program and make joining part of the visit. With Adentro, Wi-Fi connections can bring guest contact and visit information into AIQ.
- Make joining feel natural.Connect Wi-Fi onboarding and loyalty enrollment through Adentro.
- Recognize repeat visits.Use connected guest history to shape audiences and rewards.
- Keep the invitation close.Offer branded wallet updates through your applicable venue setup.
LET THE NEXT UPDATE FOLLOW THE MOMENT
The right details.Before they are needed.
Plan show reminders, reservation updates, and post-visit surveys. If weather or plans change, share your team’s latest information while it is useful.
Where can I find parking information for tonight?
The arrival link has the latest parking details, Alex. Let us know if there is anything else we can help with.
Profile context, alongside the conversationLEAVE ROOM FOR A REPLY
Send the useful details.Keep the conversation open.
From the first reservation question to feedback after a show, give guests a useful way to reach your team. Keep visit context and saved responses alongside the conversation.
- Help people plan with confidence.Share parking, show, and reservation information.
- Give the news a useful destination.Send weather updates, pop-up event invitations, and time-sensitive venue instructions.
- Listen after the lights come up.Use surveys and review requests to learn how the visit felt.
Connect the visitto the next invitation.
Adentro Wi-Fi visits can help connect who came, how often they return, and the contact details they share. Use that context for relevant messages before and after future events.
THE TOOLS BEHIND THE EXPERIENCE
More ways to makethe visit feel connected.
Bring the arrival, the experience, and the next invitation into one guest relationship.
| What your venue needs | One connected platform | A basic text-only setup |
|---|---|---|
| Reach people in more waysEmail, SMS, push & direct mail | Give the message the right place to land. Coordinate useful updates for guests across your communication channels. | Text messaging only |
| Choose a useful momentScheduled & behavior-based sends | Follow the moment that matters. Schedule a shared announcement, choose a sending window, or follow qualifying activity. | Batch sends |
| Make the first connection easierAdentro Wi-Fi onboarding | Start with the visit. Bring Wi-Fi contacts and guest visits into AIQ through Adentro. | Separate onboarding tools |
| Keep the reply connectedChat + response templates | Answer with context close at hand. Use saved responses and profile details when guests ask a question. | Separate inbox and records |
| Keep another route readyWaterfall messaging | Use the next eligible channel. Set a priority order. AIQ selects the first eligible channel for each recipient. | One channel per campaign |
| Find a more useful groupAI-assisted audiences | Describe the people you need to reach. Start with a plain-language request, then review the audience logic AIQ suggests. | Manual audience building |
| Keep the next update closeBranded wallet pass | Give updates a familiar place. Offer guests a branded Apple or Google wallet pass through your applicable setup. | Separate wallet tools |
A basic text-only setup is shown for comparison; capabilities vary by provider. AIQ features depend on your plan and connected tools. Waterfall requires Marketing Pro.
A FEW USEFUL ANSWERS
Build around the wayyour team works.
Can Wi-Fi visits help us build audiences?
With Adentro, captured contacts and visit activity can sync with AIQ. Use available data for audiences and follow-ups.
Can we send updates before and after an event?
Yes. Schedule reminders and follow-ups, or use connected activity and Flow conditions to shape the next step.
Is a wallet pass the same as an event ticket?
No. The example here is a branded rewards and communication pass. Admission and ticketing depend on your separate event systems.
PUT YOUR NEXT IDEA TO WORK
Turn a great nightinto their next plan.
See how AIQ can support the way your team works.