AIQ DATA OPS & ANALYTICS

Bring your data together.
Make your next move clearer.

Connect customer information across your business. Understand the sales, relationships, and campaigns behind the numbers, all from a more consistent foundation.

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Two homewares store colleagues reviewing business information together at a laptop
A clearer view of the business
AIQ revenue dashboard showing total revenue and revenue from marketing over the last 90 days
Connected data. More useful insight.

FROM CONNECTED DATA TO A CLEARER DECISION

A stronger foundation.
A more useful view.

Data sources

Connected sourcesPoint of sale + Online storeSales and orders in one place
Point of saleOnline ordersCustomer record

Connect the pieces.

Bring supported systems and locations together so customer information can work across your business.

Customer record

Customer profileCustomer activityOrders, store visits and member history
Customer profile in AIQ

Know the customer.

Consolidate records and customer history into a clearer profile for marketing, loyalty, and reporting.

Reporting

Sales reportingRevenue and ordersSales by store
Sales reporting in AIQ

Understand the results.

Explore revenue, product demand, and customer activity to see what deserves your attention next.

DATA OPS · THE CUSTOMER FOUNDATION

One customer.
More of the picture.

A store visit, an online order, and a loyalty account can all belong to the same person. Connect that history so your team has better context for the next interaction.

  1. 01

    Bring your sources together.

    Connect supported POS, CRM, ecommerce, and business tools.

  2. 02

    Resolve duplicate records.

    Use identity resolution and merging to consolidate customer profiles.

  3. 03

    Put the context to work.

    Use customer fields and history for audiences, reporting, and exports.

Explore integrations
In-store
Loyalty
Online
AIQCustomer profile
JT

Jamie Taylor

One connected customer

Purchase historyAcross channels
LoyaltyMembership & points
CommunicationContact preferences
Customer detailsA consistent record
Context for the next connection

ANALYTICS · THE BUSINESS VIEW

See the patterns.
Find your next opportunity.

Move from a connected customer record to a clearer view of how your business is performing.

RevenueProductsCustomers
01 / REVENUE

Understand what drives the return.

Explore revenue over time and see how sales and loyalty activity contribute to the overall picture.

  • Follow performance over time
  • Compare locations and reporting periods
  • Look at the context behind the trend
AIQ total revenue report with revenue and revenue from loyalty plotted over 90 days
AIQ Analytics · Revenue
02 / PRODUCTS

See which products earn their place.

Understand product demand with a view of sales, orders, and revenue. Give buying and marketing teams a more informed starting point.

  • Explore top performing products
  • Review brand and category context
  • Connect demand with your next campaign
AIQ Top Performing Products report showing products, brands, categories, revenue, and orders
AIQ Analytics · Top performing products
03 / CUSTOMERS

Keep an eye on the relationship.

Understand how customers engage over time. Track opt-ins and opt-outs alongside the customer activity that informs your next message.

  • Review membership and engagement trends
  • Understand communication preferences
  • Build on connected customer context
AIQ member opt-ins and opt-outs report with daily opt-in, opt-out, and opt-in request trends
AIQ Analytics · Customer engagement

Ask your connected data.

Astro Prompt workspace with a question about which brands are converting best and suggested questions for sales, customers, and revenueA question. A useful starting point.

CONNECTED DATA, MEET ASTRO

Ask a better question.
Get closer to the answer.

Bring business questions to Astro Prompt in your own words. Use your connected data to explore reports and understand what might deserve a closer look.

Analytics access is required for reporting with Astro Prompt.

Explore Astro Prompt

LET’S MAKE IT CLEAR

A few things
worth knowing.

Can I keep my existing business tools?

AIQ connects to supported POS, CRM, ecommerce, and business tools. Explore the integrations directory to see what works with your setup.

How do Data Ops and Analytics work together?

Data Ops connects and consolidates customer information. Analytics uses connected business data to help you understand sales, customer behavior, and campaign performance.

Can I compare performance across locations?

Reporting can help you compare supported locations and time periods. The information available depends on your connected sources and Analytics access.

Can I export customer information?

Export options include customer contacts, points, and history, so your team can work with that information outside AIQ.

How should I read campaign attribution?

Attribution connects qualifying customer activity to campaigns under the reporting rules. It helps you evaluate results; it does not establish that a campaign caused every purchase.

YOUR NEXT CHAPTER STARTS HERE

Start with a clearer view.
Build on what you know.

See how connected customer data and reporting can help your team make the next decision with more confidence.

Explore Data Ops & Analytics features

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