Keep points accurate, and reward the right customers more.

Fix a balance on the spot, or let rules boost and multiply points for the audiences you choose.

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Customer pointsExample
MR
Maya R.Points history · Example record
Loyalty member
Available points1,240
PurchaseJuniper Downtown
+80
Example adjustmentService note saved
+50
Reward usedCoffee on us
−100
Role-based point controlsPermissions decide who can make adjustments.

Illustrative ledger entries and balance. No points are changed.

Not every customer should earn the same.

Double points for VIPs, a bonus on a slow day, no points for groups you exclude. Modifiers apply your rules automatically.

Make it right with a few clicks.

Add or subtract points on any customer’s profile, with a note saved to their history.

  1. 1

    Open the customer’s profile

  2. 2

    Go to the Points tab

  3. 3

    Enter the change and a note

  4. 4

    Submit it

Points adjustmentExample
Example customerMaya R.
Current points1,240
Example resulting balance1,290

Preview a points change with a note. Nothing is saved.

Local arithmetic preview only. A negative result is shown as zero, following the supplied rule.

Reward your best customers more, automatically.

Boost or multiply points for the audiences you choose, and keep balances accurate without manual work.

Boosts
Add bonus points for an audience.
Multipliers
Multiply the points an audience earns.
Zero points
Stop selected audiences from earning.
Block adjustments
Balances never show below zero.
Automatic point modifiersExample
Bonus pointsExample audience: local customers
Base points
80
Result
105
Add 25 bonus points to this example earning event.

Illustrative earning-rule results. These tabs do not configure a live audience or account.

Frequently asked questions

Who can adjust points?

Owners and operators, plus managers and staff when an owner turns it on.

What happens if a balance goes negative?

AIQ resets it to zero automatically, so customers never see a negative balance.

Explore related Personas features.

See all Personas features
Unified customer profilesLearn moreBuilding your customer listLearn moreTools for the counterLearn more

See it with your own customers.

We’ll show you how Personas fits your business.

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