For cannabis retailers and concentrate brands, 7/10 (OIL Day) is one of the biggest sales opportunities of the year. Customers are actively looking for concentrates, vapes, extracts, live resin, rosin, wax, shatter, and other concentrate products, making it the perfect time to reach high-intent shoppers with relevant campaigns.
The challenge isn't simply sending another promotional message. It's ensuring the right customers receive the right offer, through the right channel, while giving your team clear visibility into what actually drove revenue.
With AIQ, retailers can identify concentrate shoppers, build targeted audiences, automate personalized campaigns, and measure the business impact long after the sale has ended.
Not every customer should receive the same 7/10 promotion.
Instead of broadcasting one message to your entire database, AIQ allows retailers to create audiences based on purchasing behavior, loyalty activity, and customer engagement.
Leading up to 7/10, consider building audiences such as:
These audiences help ensure your promotions are relevant, improving engagement while creating a more personalized shopping experience.
Once your audiences are built, AIQ makes it easy to launch coordinated campaigns across your marketing channels.
Rather than relying on a single announcement, retailers can create a multi-touch strategy leading up to the holiday.
For example:
5 days out
Three days before
The day before
7/10 Day
Because every campaign is tied to specific customer audiences, your messaging stays relevant instead of feeling generic.
Retailers aren't the only ones preparing for 7/10.
For concentrate brands, AIQ Loops provides an opportunity to increase visibility directly inside retailer-owned digital experiences where customers are already shopping.
Brands can place animated advertisements across:
This allows brands to stay top of mind throughout the customer's digital shopping journey while supporting retailer promotions.
For retailers, Loops also creates opportunities to spotlight featured concentrate brands participating in 7/10 campaigns.
Your loyalty program can become one of your strongest tools during seasonal promotions.
Consider rewarding concentrate customers with:
These incentives not only increase purchases during 7/10 but also encourage customers to return long after the holiday ends.
Once the promotion is over, understanding performance is just as important as launching the campaign.
AIQ Analytics helps retailers move beyond basic campaign metrics to understand business outcomes.
After 7/10, evaluate questions such as:
Compare performance across customer segments to understand whether previous concentrate purchasers, loyalty members, or reactivation audiences produced the strongest results.
Campaign Reporting connects campaign engagement with downstream purchases, helping teams understand which emails, SMS campaigns, or automations contributed to revenue.
Review order analytics to evaluate:
Loyalty Analytics provides visibility into how members engaged during the event, including:
Lifecycle and demographic reporting help identify:
These insights can inform future seasonal campaigns while helping your team understand which strategies delivered the greatest return.
The most successful 7/10 campaigns don't end when the sale does.
Using insights from AIQ Analytics, retailers can identify customers who discovered concentrates for the first time, reward repeat purchasers, re-engage shoppers who didn't convert, and build stronger audience segments for future campaigns.
Instead of treating 7/10 as a single-day event, AIQ helps retailers create a continuous cycle of audience building, personalized engagement, and performance measurement.
By combining intelligent audience segmentation, omnichannel marketing, retail media opportunities through AIQ Loops, and comprehensive analytics, retailers can turn one of the industry's biggest concentrate holidays into measurable, repeatable growth.
