Something we see across the AIQ network all the time: an operator gets set up on the platform, launches a loyalty program, and sends the occasional email, but then the day-to-day of running a dispensary takes over and lifecycle marketing slides down the priority list. The tools are ready to go, there just isn't enough time in the week to run them the way they deserve. Repeat purchase rates start to slip, and the retention engine that AIQ is built to power ends up idling.
It's a familiar situation in cannabis retail right now, where roughly 60% of retailers say their repeat purchase rates are declining and most loyalty programs still run separately from the marketing meant to activate them. That's the gap our newest Preferred Partner was built to close.
Rose & Gold is a full-service digital marketing agency that specializes in cannabis. The agency was founded in 2018, is women-owned, and brings more than 40 years of combined marketing experience across the 250-plus brands it has supported. As an AIQ Preferred Partner with deep experience across the cannabis tech stack, the team runs the entire customer lifecycle on top of AIQ, from email and SMS to loyalty management, customer journeys, and campaign strategy, and they measure all of it against revenue rather than open and click stats.
The way they operate is what tends to win clients over. Rose & Gold works as an extension of your marketing team, handling strategy and execution along with creative support and ongoing optimization, while staying close to the account and honest about the numbers. Sometimes that means auditing and sharpening what a client already has running in AIQ. Other times it means stepping in as Fractional CMO and building a brand from scratch.
The clearest picture of what Rose & Gold does comes from a four-location cannabis retailer that was already running on AIQ when the two teams started working together. The pieces were mostly in place, with an AIQ account, a sizable email list, and a loyalty program all up and running. What they were missing was consistent campaign strategy and the in-house bandwidth to make the most of it, since the internal team was already stretched across too many priorities.
Rose & Gold started by auditing the existing email program and rebuilding the campaign strategy around it. They tightened up audience segmentation so the right customers were getting the right message, built stronger customer journeys inside AIQ, and spent the first 90 days layering in automations and A/B testing as they went. Alongside that, they reworked the loyalty program and its automated flows.
The results, measured with strict attribution in AIQ:
That works out to roughly a 7x lift in email revenue in a single quarter, all on the platform the client already owned.
There's a second engagement worth mentioning. A brand-new dispensary that opened in March 2026 brought Rose & Gold in to handle everything from naming and identity through the full marketing stack. Rose & Gold built the brand from the ground up, stood up AIQ, and then stayed on as Fractional CMO. Within a couple of months, the new store was ranking in the top three on Google for its key local searches and had grown a loyalty base of more than 2,500 active members, with email open rates climbing from 3.7% to 17.38%.
Rose & Gold plugs in wherever an operator needs the help. For some clients that's a focused engagement to optimize what's already live in AIQ. For others it's full lifecycle management, or an embedded Fractional CMO role that covers strategy, reporting, vendor management, and the day-to-day execution. Whatever the setup, they take ownership of the work and keep tuning it against actual revenue, so an operator gets a specialized team without having to grow headcount to get one.
A few things make Rose & Gold stand out for operators deciding who should run their AIQ programs.
The first is an unusual mix of platform skills. Being a Klaviyo Master Elite Partner while also working in AIQ every day is a rare combination, and it shows up in how carefully they handle attribution and deliverability. Most agencies are fluent in a single email tool, so a team that brings that level of email discipline into AIQ is genuinely hard to find.
They also report in dollars. Instead of pointing to opens and clicks, Rose & Gold ties results back to revenue using strict attribution inside AIQ, which is why a figure like $100K per month still holds up when you look under the hood.
Because they specialize in cannabis, they already understand the compliance guardrails and the customer lifecycle that come with this industry, so operators aren't paying a generalist agency to learn the space on the job.
And they stay embedded. Strategy through execution runs under one roof, with a team that treats the account like it belongs to them. That closeness is usually what separates a loyalty and lifecycle program that's fully activated from one that's only half switched on.
Rose & Gold's numbers are a good example of what the platform can do once an expert team is driving it. AIQ was designed to turn retention into a reliable revenue stream, and the data behind it holds up:
The platform supplies the clean data and the compliant infrastructure, and Rose & Gold supplies the strategy that turns it into monthly revenue.
"Our clients are busy running dispensaries. They shouldn't have to become lifecycle marketing experts to get the most out of Alpine IQ. We become an extension of their marketing team, using the platform's data to build the right strategy, automate the customer journey, and continually optimize performance. The result is stronger customer retention, more revenue, and a better return from a platform they're already investing in."
Erin Rosario, Founder & CEO, Rose & Gold
Whether you want an expert team to run your AIQ programs or you're building a dispensary from the ground up, Rose & Gold is worth a conversation.
Learn more at roseandgold.com or visit their AIQ Partner page.
Rose & Gold is an AIQ Preferred Partner.
