Lifecycle Marketing and CRM Strategy, Powered by AIQ
AIQ
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Rose & Gold
Rose & Gold is a full-service digital marketing agency and Alpine IQ Preferred Partner specializing in lifecycle marketing, CRM strategy, and customer retention for businesses in highly regulated industries. Founded by Erin Rosario, Rose & Gold brings a hands-on, collaborative approach to every engagement — acting as an extension of their clients' marketing teams rather than a vendor relationship.
Where most agencies hand off a campaign and move on, Rose & Gold stays in the work. Their cannabis practice is built around helping dispensaries and multi-location operators maximize the value of Alpine IQ through strategic lifecycle marketing, behavior-based segmentation, automated customer journeys, and ongoing optimization. Every engagement is built around measurable outcomes — customer retention, lifetime value, and ROI — not just activity metrics.
Extension of Your Team
collaborative partner, not an outside vendor
ROI-Focused Engagements
outcomes measured in retention, LTV, and revenue
Compliance-Aware Strategy
deep experience in highly regulated industries
Compounding Results
optimization that gets smarter with every send
CRM Strategy + Platform Integration
Senior-level marketing thinking running on the most powerful platform in cannabis retention.
Rose & Gold runs CRM strategy and campaign execution directly inside AIQ — combining the platform's loyalty, segmentation, and automation tools with strategic lifecycle thinking to deliver results that compound over time. The goal isn't to run more campaigns. It's to turn customer data into a sustainable growth engine that gets smarter with every send.
Key benefits of the AIQ × Rose & Gold partnership
Full AIQ strategy, setup, and ongoing management
Rose & Gold handles everything — from initial platform setup to day-to-day campaign execution and continuous optimization.
Lifecycle marketing and customer journey development
End-to-end journey architecture built and executed inside AIQ — from first purchase welcome flows to long-term VIP programs.
Behavior-based segmentation and retention automation
Segments built on real purchase behavior and lifecycle stage — driving measurable ROI rather than activity metrics.
Creative, email, SMS, and loyalty strategy under one roof
No handoffs, no gaps — creative direction and campaign execution handled by the same team that owns the strategy.
The power of partners
Rose & Gold
Full-service digital marketing agency and AIQ Preferred Partner specializing in lifecycle marketing and CRM strategy
Deep expertise in highly regulated industries including cannabis — compliance-aware strategy from day one
Acts as an extension of their clients' marketing team — collaborative, hands-on, and built for long-term partnerships
Utilized Together
Rose & Gold builds and executes the CRM and lifecycle strategy; AIQ is the platform it runs on end-to-end
Customer journeys, segmentation, and retention automation built and optimized inside AIQ
A complete retain-and-grow stack: Rose & Gold's strategic expertise meets AIQ's data and automation infrastructure
Alpine IQ
Loyalty, segmentation, and Flows give Rose & Gold the tools to build behavioral automation that goes beyond one-size-fits-all campaigns
Email, SMS, and campaign management executed inside AIQ with full attribution and reporting
Analytics and CRM data power the ongoing optimization and performance reporting Rose & Gold delivers to clients
The power of partners
Rose & Gold
Full-service digital marketing agency and Alpine IQ Preferred Partner specializing in lifecycle marketing and CRM strategy
Deep expertise in highly regulated industries including cannabis — compliance-aware strategy from day one
Acts as an extension of their clients' marketing team, not just an outside vendor
⚡️ Utilized together
A complete growth stack: partner expertise layered on top of AIQ's platform
Shared customers benefit from connected data, workflows, and outcomes
More value for retailers without more complexity
AIQ
Loyalty, marketing, and ecommerce infrastructure that powers every partner integration
Audience segmentation and analytics that make partner solutions smarter
A single platform connecting acquisition, conversion, and retention
Built together, built for growth.
AIQ partners helping retailers and brands grow together through seamless integrations, smarter marketing, and shared revenue.
