The AIQ integration with Bottle360 connects direct-to-consumer winery data with AIQ's marketing automation and loyalty platform, giving wineries a way to turn tasting room visits, club shipments, and online orders into personalized customer engagement.
By syncing customer and transaction data from Bottle360 into AIQ, wineries can build targeted SMS and email campaigns, automate workflows, and run a fully customizable loyalty program, all powered by real purchase behavior instead of guesswork.
The integration automatically pulls key DTC data from Bottle360 into AIQ. Customer profiles come in with contact details, email opt-in status, and wine club and customer group memberships. Completed orders sync with full line-item detail, down to the product, SKU, vintage, varietal, price, discounts, and tax, and AIQ builds spend and visit history from those orders.
That data feeds AIQ's segmentation and analytics tools, so wineries can identify high-value buyers, active club members, and product preferences, then act on them.
With Bottle360 data in AIQ, wineries can build personas based on purchase behavior and group customers into audiences for any promotion or campaign. Because wine club and customer group memberships come in as custom attributes, a winery can build an audience of everyone in a specific club, target buyers of a certain wine type or price tier, re-engage customers who haven't visited the tasting room in a while, or promote a new release to the people most likely to buy it.
Because campaigns draw on what a customer has actually done, recent purchases, frequency, lifetime value, and product preferences all become signals a winery can act on. That opens the door to VIP offers for top customers, new release announcements to the right segments, pre-shipment reminders for club members, and win-back campaigns for customers who have gone quiet.
With Dynamic Content enabled, wineries can drop live product blocks into those campaigns, pulling images, names, links, and prices straight from the Bottle360 catalog so every send reflects what's actually on the shelf.
AIQ's loyalty engine uses Bottle360 purchase data to power reward programs that drive repeat visits and higher lifetime value. Wineries can configure points-based rewards, tiered programs, bonus point campaigns, and incentives tied to club membership. Because the program runs on real sales activity, every reward reinforces buying behavior and builds long-term brand connection.
The integration maps discounts the way Bottle360 already records them. Item-level discounts and manual price adjustments show up in sold price, and cart-level discounts are captured at the order level, which keeps revenue reporting accurate and consistent with how AIQ handles other POS integrations. Cancelled, voided, and refunded orders are excluded from sales, so the numbers stay clean.
Bottle360 runs the direct-to-consumer operation across POS, ecommerce, clubs, and loyalty. AIQ turns that data into marketing that drives results. Together they give wineries a single ecosystem that turns everyday transactions into stronger customer relationships and measurable revenue growth.
Learn more about the AIQ x Bottle360 integration
