Bottle360 is an all-in-one direct-to-consumer platform for wineries. It brings tasting room POS, ecommerce, wine clubs, subscriptions, and loyalty into a single system, so wineries can run the entire DTC side of the business without stitching together separate tools. It's built by people who know the wine industry, with winery-friendly pricing and hands-on support.
The AIQ and Bottle360 integration connects a winery's DTC customer, order, and product data with AIQ's marketing and loyalty platform. Customer profiles sync with contact details, email opt-in status, and wine club and customer group memberships, while completed orders sync with full line-item detail down to product, SKU, vintage, varietal, price, discounts, and tax. The full product catalog imports as well, powering purchase history and analytics. With this data unified in AIQ, wineries can segment by real behavior, reward repeat buyers, and reach members with campaigns tied to what they actually purchase.
Purchase-Based Campaigns: Trigger targeted SMS and email based on completed Bottle360 orders, from new release announcements to pre-shipment reminders.
Wine Club Segmentation: Wine club and customer group memberships import as custom attributes, so you can build an audience of everyone in a specific club or group and message them like any other segment.
Loyalty Programs: Power AIQ's loyalty engine with Bottle360 purchase data to issue points-based, tiered, and bonus-point rewards that drive repeat visits.
Automated Winbacks: Re-engage customers who haven't purchased in a while with personalized offers before their next shipment goes out.
Dynamic Product Content: With Dynamic Content enabled, insert live product blocks (images, names, links, prices) into campaigns straight from the Bottle360 catalog.
Audience Segmentation: Build AIQ segments based on wine type, varietal, purchase frequency, spend, and product preferences.
Analytics & Attribution: AIQ builds spend and visit metrics from imported orders, so you can track customer value and which campaigns drive revenue.