AI is perfecting the cannabis shopping experience

As AI continues to reshape the cannabis industry, Terpli’s Zippy virtual budtender is helping dispensaries like The Source simplify the product selection process for customers. Recently featured in GreenState, Zippy is being praised for its ability to translate complex product data into easy-to-understand recommendations. Here's a look at how Zippy is transforming the customer experience.

Personalized Product Recommendations with Zippy

According to Matthew Janz, marketing director for The Source, “Zippy can build out product profiles that are accurate and easy to digest for any consumer.” By utilizing Certificate of Analysis (COA) data and understanding cannabinoids and terpenes, Zippy makes personalized product suggestions for every shopper.

Similar to a BuzzFeed quiz, Zippy takes customers through a set of questions about their product preferences, like whether they’re looking for relaxation or focus. Based on the answers, Zippy offers tailored recommendations—products like Lemon Cherry Gelato for relaxation or Purple Haze for focus.

Customers can also filter results by strength, effects, or price point to further refine their options, making Zippy a user-friendly, intuitive way to shop for cannabis products.

How Zippy Enhances the Shopping Experience

Matthew Janz continues, “Zippy provides a relaxed approach to learning; customers can explore products for their needs in the comfort of their own home without needing to shop in-store.” The virtual budtender offers a sense of confidence and knowledge to new and experienced consumers alike, allowing them to make informed decisions before stepping foot in a dispensary.

With tools like Zippy, dispensaries are finding ways to improve customer engagement and trust, making it easier for customers to navigate the often overwhelming world of cannabis products.

The Future of Virtual Budtenders in Cannabis

AI-powered tools like Zippy are bridging the gap between consumers and dispensaries, offering valuable educational resources and personalized shopping experiences. By providing foundational knowledge and building consumer confidence, AI solutions like Zippy may become an essential part of cannabis retail moving forward.

To read the full GreenState article about Zippy at The Source, visit GreenState.

Matthew Janz, Marketing Director at The Source, says “By taking a deep understanding of cannabinoids and terpenes – Zippy can build out product profiles that are accurate and easy to digest for any consumer.”

‍