A look at how our newest Preferred Partner builds loyalty directly into the shopping flow, and what that connected experience is doing for repeat revenue.
For most dispensary ecommerce, loyalty sits off to the side. Points live in a separate portal, rewards live behind a second login, and customers have to leave the store they came to shop in order to find any of it. The program technically works, but shoppers rarely see it at the moment they are deciding what to buy, so a lot of the value goes unused.
Buddy takes a different route. As our newest Preferred Partner, Buddy powers native ecommerce for more than 300 dispensaries, with real storefronts in place of iframe menus. Its AIQ integration puts loyalty inside that storefront, so points, rewards, and redemption all happen in the same flow customers are already shopping in.
The connection runs deep. When a customer creates an account on a Buddy storefront, an AIQ account is created for them automatically, with no second sign-up and no manual sync. Their points balance shows live as they browse, available rewards surface right on the page, and redemption happens in cart and checkout without a redirect. Every online order reports back to AIQ, so each purchase earns points and feeds the same customer profile that powers segmentation and campaigns.
.png)
Retailers place these pieces wherever they want them. AIQ loyalty components are drag-and-drop inside Buddy's page builder, so a dispensary can add a points balance to the account area, surface rewards on a product page, or feature a redemption panel on the homepage, all without touching code.
AIQ loyalty components inside Buddy's drag-and-drop page editor. A full walkthrough clip is available for the launch.
.png)
The setup is already showing up in the numbers. Urb Cannabis runs its storefront on Buddy with the AIQ integration live, so every shopper gets a loyalty profile from the moment they create an account. That profile travels with them across every visit, points and rewards attached, which gives them a reason to come back.
Across dispensaries running Buddy with the AIQ integration, that connected experience has driven a 23% increase in repeat purchases and a 46% increase in loyalty sign-ups.
“Great partners work together to build great things. At Buddy, instead of trying to do everything, we try to work with everyone.” Justin D., Founder, Buddy
Loyalty earns its keep when customers actually see it and use it, and that happens most naturally when it lives inside the store rather than beside it. Buddy and AIQ give retailers that connected experience out of the box, with the storefront and the loyalty program working as one.
See it in action. Explore the AIQ x Buddy partnership
.jpg)
