More control, smarter targeting, and a refreshed experience

Discounts are one of the most powerful tools operators use to drive engagement, convert customers, and reward loyalty. Today, we’re introducing a major update to the AIQ Discount Builder designed to make creating and managing discounts easier, more flexible, and more powerful than ever.

This release delivers a refreshed user experience alongside several highly requested features that give teams greater control over how discounts are created, targeted, and redeemed.

The result: faster workflows for your team and more personalized offers for your customers.

A redesigned discount builder for a smoother workflow

The first thing you’ll notice is the updated interface. The Discount Builder now reflects the modern AIQ platform experience, creating a consistent UI across campaigns, signup forms, surveys, and other tools.

This refresh makes it easier to build, manage, and review discounts without jumping between inconsistent layouts or workflows.

Key improvements include:

• Cleaner navigation across the information, design, redemption, and review stages
• Updated styling aligned with the rest of the AIQ platform
• Improved organization for managing active and archived discounts

These changes help teams move faster when launching promotions and reduce friction when managing offers at scale.

More powerful audience targeting with exclusions and tags

Discount targeting is now more flexible.

With this update, operators can now exclude specific audiences from receiving a discount, giving teams greater control over how promotions are distributed.

We’ve also introduced tags as a replacement for groups, simplifying how discounts are organized and targeted across campaigns and experiences.

Together, these improvements make it easier to:

• Target the right customers with the right offers
• Prevent overlapping promotions
• Maintain cleaner segmentation across your marketing programs

Relative expiration for smarter promotion timing

Timing matters when it comes to offers.

This release introduces relative expiration settings, allowing discounts to expire based on when a customer earns or views the offer instead of relying solely on fixed dates.

This unlocks new promotional strategies such as:

• “Redeem within 48 hours” offers
• Time-limited rewards for new loyalty members
• Personalized promotions triggered by customer actions

The result is a more dynamic discount strategy that adapts to customer behavior.

Flexible redemption limits

Discount redemption settings are also more customizable.

Previously, discounts were limited to single-use or unlimited redemptions. Now operators can set any redemption limit value, such as five uses per customer.

This provides more control for promotions like:

• Limited reward campaigns
• Multi-use loyalty incentives
• Tiered promotional offers

Better reporting and export capabilities

Operators can now export discount redemption data without needing to set a date range, making it easier to pull historical performance data.

This improvement simplifies:

• Campaign performance analysis
• Reporting across marketing initiatives
• Operational tracking for promotions

Richer discount design options

The Discount Builder now supports rich text formatting for subtext, allowing teams to add more context, instructions, or links within discount details.

We’ve also updated terminology to improve clarity, including renaming the short description field to external discount name for better consistency across customer-facing experiences.

A more organized discount management table

Managing multiple discounts is now easier thanks to updates to the discount table.

Enhancements include:

• Consistent filter styling
• Customizable column visibility
• Archived discounts stored in a separate table for cleaner management

These changes make it easier to navigate large discount libraries and quickly find the offers you need.

Designed to support better promotions across AIQ

Discounts play a critical role across the AIQ ecosystem, from loyalty rewards and marketing campaigns to mobile experiences.

This release not only modernizes the discount builder but also strengthens how promotions integrate across customer experiences, helping operators deliver smarter offers and more engaging promotions.

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