Marketing works best when it meets the customer exactly where they are. Not before. Not after. Right when it matters.

That’s what makes the latest update to AIQ Wallet Pass so powerful: geofencing.

This isn’t just another notification feature. It’s a shift from scheduled messaging to real-time, location-aware engagement that activates the moment a customer is near your store.

What is wallet pass geofencing?

Wallet pass geofencing allows you to trigger engagement when a customer enters a defined area around your store.

With AIQ Wallet Pass, that means:

• A customer walks near your location
• Their device recognizes the proximity
• Their wallet pass surfaces automatically or triggers a notification
• Your brand is instantly top of mind

No searching. No scrolling. No friction.

Just perfectly timed engagement.

Wallet pass geofencing is currently supported on Apple devices, with Android users continuing to engage through standard wallet pass interactions and notifications.

Why this matters for retail operators

Most marketing channels are disconnected from the moment of purchase.

• Emails are opened hours later
• SMS gets buried in threads
• Apps require intent to open

Geofencing changes that.

It introduces a new layer of marketing that operates at the point of intent.

When a customer is physically near your store, they are already in a decision-making mindset. Geofencing ensures your brand shows up in that exact window.

That’s the difference between awareness and action.

Turn proximity into revenue

Wallet pass geofencing unlocks a new category of high-impact use cases:

Drive immediate store visits

• Surface a promotion as a customer walks by
• Remind them of available loyalty rewards
• Highlight a limited-time offer tied to location

Increase loyalty engagement

• Prompt customers to use points before they expire
• Reinforce membership value in real time
• Keep your loyalty program visible without needing an app

Improve conversion at the door

• Eliminate friction at entry
• Ensure customers have their pass ready
• Reduce drop-off from forgotten offers or rewards

When the experience is seamless, conversion follows.

A better customer experience, not more noise

Most notifications fail because they lack context.

Geofencing fixes that.

Instead of interrupting customers at random times, you’re engaging them when the message is actually useful.

The wallet pass appears right as the customer approaches your store, making it feel helpful, not intrusive.

No spam. No guesswork. Just relevance.

Built for how wallet pass already works

This update builds on what already makes AIQ Wallet Pass powerful:

• No app required for customers to engage
• Push notifications delivered directly to the device
• Real-time loyalty data including points and rewards
• Campaign attribution tied to revenue

Wallet Pass already gives you a direct, unfiltered communication channel.

Geofencing makes that channel context-aware.

Where this fits in your marketing strategy

Geofencing isn’t a replacement for your existing campaigns.

It’s the missing layer that connects them to real-world behavior.

• Campaigns create awareness
• Loops capture demand across retail surfaces
• Flows convert and automate follow-up
• Geofencing activates the moment of intent in-store

This is how you move from messaging customers to orchestrating the full retail journey.

The bigger shift: from scheduled to responsive marketing

Retail marketing has historically been built on scheduled campaigns.

Geofencing changes that model.

Now, marketing can respond dynamically to:

• Where a customer is
• When they’re nearby
• What they’re likely to do next

It’s not about sending more messages.

It’s about sending the right message at the exact moment it matters most.

Ready to activate?

Wallet pass geofencing is designed to be simple to implement and powerful at scale.

Define your store locations. Set your radius. Connect your messaging. From there, your marketing starts working in real time. Because the best campaigns don’t just reach customers.

They meet them exactly where they are.

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