Fully managed, serverless data integration service by Microsoft
Microsoft Azure is a cloud computing platform offering a wide range of services including data storage, analytics, AI, and infrastructure. It supports enterprise-grade applications and data environments across industries.
The AIQ and Azure integration enables marketers to activate customer data stored in Azure-based systems. Whether you're using Azure SQL Database, Data Lake, or Synapse Analytics, you can sync data into AIQ to drive personalized campaigns, automate outreach, and unify insights across channels.
Audience Syncing: Import customer lists or segmentation logic from Azure data sources into AIQ for campaign targeting.
Behavioral Campaigns: Trigger AIQ automations based on custom events, scores, or traits calculated in Azure.
Advanced Segmentation: Use Azure Data Lake or Synapse Analytics to model high-value audiences, then activate them through AIQ.
Campaign Attribution: Push AIQ engagement and revenue data back into Azure for end-to-end marketing performance reporting.
Cross-Platform Alignment: Unify your Azure data warehouse with AIQ to ensure consistent messaging across email, SMS, and in-app.
Scalable Automation: Use Azure Data Factory or Logic Apps to automate data flows between your cloud infrastructure and AIQ.