Serverless data warehouse by Google for storing and analyzing large datasets
BigQuery is Google Cloud’s enterprise data warehouse that enables fast SQL-based queries across large datasets. It supports real-time analytics, complex data modeling, and scalable business intelligence.
The AIQ and BigQuery integration empowers marketing teams to turn raw data into actionable campaigns. By connecting BigQuery datasets to AIQ, retailers can sync custom audiences, trigger behavior-based automations, and personalize outreach using real-time insights from any source system.
Custom Audience Sync: Import filtered customer lists or segments from BigQuery directly into AIQ for campaign activation.
Omnichannel Insights: Combine ecommerce, in-store, and third-party data in BigQuery, then use it in AIQ to fuel hyper-targeted marketing.
Behavior-Based Automation: Trigger AIQ campaigns using events or metrics calculated in BigQuery, like churn risk or predicted LTV.
Advanced Segmentation: Use SQL queries in BigQuery to create complex audience definitions that update automatically in AIQ.
Attribution Modeling: Feed AIQ engagement and conversion data back into BigQuery for unified marketing performance analysis.
Seamless Workflow Automation: Connect BigQuery to AIQ via scheduled jobs or ETL tools to keep campaigns and data in sync.