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Data

BigQuery

Serverless data warehouse by Google for storing and analyzing large datasets

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About BigQuery

BigQuery is Google Cloud’s enterprise data warehouse that enables fast SQL-based queries across large datasets. It supports real-time analytics, complex data modeling, and scalable business intelligence.

AIQ & BigQuery

The AIQ and BigQuery integration empowers marketing teams to turn raw data into actionable campaigns. By connecting BigQuery datasets to AIQ, retailers can sync custom audiences, trigger behavior-based automations, and personalize outreach using real-time insights from any source system.

Use Cases

Custom Audience Sync: Import filtered customer lists or segments from BigQuery directly into AIQ for campaign activation.
Omnichannel Insights: Combine ecommerce, in-store, and third-party data in BigQuery, then use it in AIQ to fuel hyper-targeted marketing.
Behavior-Based Automation: Trigger AIQ campaigns using events or metrics calculated in BigQuery, like churn risk or predicted LTV.
Advanced Segmentation: Use SQL queries in BigQuery to create complex audience definitions that update automatically in AIQ.
Attribution Modeling: Feed AIQ engagement and conversion data back into BigQuery for unified marketing performance analysis.
Seamless Workflow Automation: Connect BigQuery to AIQ via scheduled jobs or ETL tools to keep campaigns and data in sync.