Google Analytics is a web analytics platform that helps businesses understand how users interact with their websites. It provides insights into traffic sources, user behavior, and conversion performance.
The AIQ Ecommerce integration with Google Analytics allows retailers to track and analyze shopper behavior across their online storefronts. From product views to completed purchases, every key ecommerce event is captured to help optimize the customer journey and improve marketing performance.
Track Shopper Behavior: Monitor page views, product clicks, add-to-cart actions, and purchases across your storefront.
Understand Conversion Funnels: Visualize where users drop off in the checkout process and where they convert.
Measure Campaign Performance: Attribute sales to traffic sources like email, search, and paid ads.
Analyze Product Performance: See which products are driving views, carts, and revenue.
Optimize Marketing Spend: Use data to identify high-ROI channels and refine your acquisition strategy.
Custom Event Tracking: Capture events like filter usage, promo clicks, or loyalty redemptions to guide UX and messaging decisions.