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About HubSpot

HubSpot is a leading CRM and marketing automation platform that helps businesses manage contacts, launch campaigns, and analyze engagement across email, web, and digital channels.

AIQ and HubSpot

The integration between AIQ and HubSpot allows retailers to sync customer segments, automate personalized messaging, and unify campaign reporting. With AIQ feeding real-time purchase and loyalty data into HubSpot, marketers can create smarter, more impactful engagement strategies.

Use Cases

Audience Sync: Export AIQ segments into HubSpot for targeted email, SMS, or ad campaigns.
Behavior-Based Automation: Trigger HubSpot workflows based on AIQ events like purchases, loyalty point activity, or winback triggers.
Cross-Channel Messaging: Use AIQ data to fuel consistent messaging across HubSpot emails, landing pages, and ads.
Campaign Attribution: Measure how HubSpot campaigns drive in-store and online purchases using AIQ’s attribution tools.
Customer Lifecycle Targeting: Build advanced workflows in HubSpot using lifecycle data from AIQ, such as first-time buyer or high-value customer.
Unified Reporting: View engagement and conversion metrics from both platforms for full-funnel performance insights.