< Back to Integrations
Data

PostgreSQL

Open-source, object-relational database management system

Links
Help docWebsitePartner's help doc

About PostgreSQL

PostgreSQL is an advanced open-source relational database system known for its reliability, extensibility, and strong SQL compliance. It’s widely used to manage structured data across custom business applications.

AIQ & PostgreSQL

The integration between AIQ and PostgreSQL enables marketers to unlock their backend customer data for advanced segmentation and personalized campaigns. By syncing PostgreSQL data into AIQ, teams can build behavior-driven automations and reach the right customers at the right time.

Use Cases

Custom Audience Importing: Sync filtered customer records from PostgreSQL into AIQ to launch targeted SMS and email campaigns.
Advanced Segmentation: Use PostgreSQL query outputs to create audiences based on custom fields, behaviors, or calculated metrics.
Automated Campaigns: Trigger AIQ workflows based on events or flags stored in your PostgreSQL tables.
Unified Data Activation: Connect first-party data from your apps or services into AIQ for omnichannel campaign execution.
Marketing Attribution: Feed engagement and conversion data from AIQ back into PostgreSQL for internal analysis and reporting.
Low-Code Workflow Enablement: Use ETL tools or APIs to automate syncing between PostgreSQL and AIQ without developer bottlenecks.