Lifecycle Strategy and Loyalty Expertise, Powered by AIQ
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ESBE Marketing
ESBE Marketing is a female-owned and operated cannabis marketing consultancy with 20+ years of experience across multiple industries — and one of the most specialized loyalty and lifecycle marketing firms in cannabis. As an Alpine IQ Certified Partner, ESBE works with multi-location dispensaries to design, launch, and manage loyalty programs and lifecycle campaigns that actually change customer behavior, not just reward it.
Their approach is rooted in a simple insight: you can't optimize what you haven't audited. Most dispensaries are missing even the most basic lifecycle campaigns — welcome series, visit cadences, properly timed win-backs — and firing what they do have at the wrong customers at the wrong time. ESBE fixes that systematically, using AIQ Flows to fill lifecycle gaps and build toward behavioral automation that runs in the background.
20+ years
cross-industry marketing experience
Multi-location
dispensary specialists
Audit-first
lifecycle methodology
What most dispensaries have
A loyalty program that's technically running but underperforming underneath the surface
Batch-and-blast campaigns fired at the wrong segments, missing lifecycle flows, no win-back logic — and no visibility into what's actually driving churn.
The ESBE approach
A comprehensive audit — then a custom strategy built and executed entirely inside AIQ
ESBE reviews campaign timing, segmentation gaps, trigger logic, and behavioral signals — then builds and runs the full lifecycle operation so the retailer's team doesn't have to.
Strategy + Platform Integration
Turn your loyalty program from a cost center into a measurable growth driver.
ESBE's strategic expertise meets AIQ's depth — from advanced segmentation and behavioral triggers to real-time campaign analytics and monthly performance reporting. Together, they give cannabis retailers both the strategy and the execution to make customer data work the way it should.
Key benefits of the AIQ × ESBE Marketing partnership
Full AIQ setup, customization, and ongoing management
ESBE handles the entire platform operation — configuration, lifecycle builds, and day-to-day optimization — taken completely off the retailer's plate.
Monthly audits and quarterly reporting tied to revenue
Ongoing audit cadence with performance reporting tied to retention KPIs and real revenue outcomes — not just engagement metrics.
Lifecycle campaigns built and optimized inside AIQ
Welcome series, win-backs, and engagement flows — built, written, and continuously refined to fill every gap in the customer journey.
Behavioral segmentation built on what actually matters
Segments that account for order value, visit frequency, and lifecycle stage — not just recency or flat list size.
The power of partners
ESBE Marketing
Female-owned cannabis loyalty and lifecycle marketing consultancy — Alpine IQ Certified Partner
Specializes in auditing, designing, and managing loyalty programs for multi-location cannabis retailers
20+ years of marketing experience with deep expertise in AIQ platform setup and ongoing execution
⚡️ Utilized together
A complete growth stack: partner expertise layered on top of AIQ's platform
Shared customers benefit from connected data, workflows, and outcomes
More value for retailers without more complexity
AIQ
Loyalty, marketing, and ecommerce infrastructure that powers every partner integration
Audience segmentation and analytics that make partner solutions smarter
A single platform connecting acquisition, conversion, and retention
Built together, built for growth.
AIQ partners helping retailers and brands grow together through seamless integrations, smarter marketing, and shared revenue.
