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Pinelands Marketing

Lifecycle Marketing, Loyalty Strategy, CRM
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Senior CRM Strategy That Gets
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Pinelands Marketing

Pinelands Marketing is a senior CRM and lifecycle marketing consultancy built specifically for cannabis retailers. Founded by Brett Hahn — an Alpine IQ Certified Partner with a career spanning Caesars Entertainment, Vail Resorts, and multi-state cannabis operations — Pinelands brings Fortune 500-level CRM thinking to an industry sitting on untapped customer data and leaving revenue on the table.

Where most operators are stuck in batch-and-blast marketing and discount dependency, Pinelands builds the segmentation models, lifecycle automations, and loyalty structures that change customer behavior for the long term.

Founded by Brett Hahn — formerly of

Caesars Entertainment

Hospitality & Loyalty

Vail Resorts

Enterprise CRM

Multi-State Cannabis

Operations & Marketing

CRM Strategy + Platform Depth

An engagement that doesn't just configure AIQ — it unlocks its full depth.

Pinelands runs its entire practice on AIQ — building RFM-based segmentation, first-purchase welcome sequences, win-back flows, and VIP clienteling programs directly inside the platform. Together, AIQ and Pinelands give cannabis retailers both the platform and the expertise to turn customer data into compounding, measurable growth.

Key benefits of the AIQ × Pinelands Marketing partnership

Senior CRM strategy built and run inside AIQ

Full lifecycle architecture — from welcome sequences to VIP clienteling — executed directly in the platform.

RFM modeling and behavioral segmentation

Move beyond flat lists and generic blasts — segments built on recency, frequency, and real purchase behavior.

Loyalty design that changes behavior, not just rewards it

Programs built to drive long-term habit change — not just points accumulation or discount-driven repeat visits.

Revenue attribution tied to real outcomes

Reporting that goes beyond open and click rates — performance tracked against actual revenue impact.

Free Resource

The Complete AIQ Flows Reference Guide

Pinelands built a free reference guide covering every node type with cannabis retail context, trigger and event documentation, a step-by-step Welcome Flow build with channel splits for email, SMS, and push — plus launch requirements, analytics, best practices, and a full troubleshooting section. Free at pinelandsmarketing.com/resources.

Get the Guide

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The power of partners

Pinelands Marketing

CRM and lifecycle strategy for cannabis retailers — Alpine IQ Certified Partner
$24M+ CRM-attributed revenue and 90+ stores scaled across multi-state operators
Specializes in behavioral segmentation, loyalty design, and retention programs

⚡️ Utilized together

A complete growth stack: partner expertise layered on top of AIQ's platform
Shared customers benefit from connected data, workflows, and outcomes
More value for retailers without more complexity

AIQ

Loyalty, marketing, and ecommerce infrastructure that powers every partner integration
Audience segmentation and analytics that make partner solutions smarter
A single platform connecting acquisition, conversion, and retention

Built together, built for growth.

AIQ partners helping retailers and brands grow together through seamless integrations, smarter marketing, and shared revenue.
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