Tact Firm is the only agency built entirely around dispensary customer retention. Founded by Steve Riparip, Tact Firm helps cannabis retailers stop losing customers they worked hard to earn — through a lifecycle-based system that analyzes customer shopping behavior, identifies where revenue is slipping, and deploys targeted email and SMS campaigns to bring customers back.
Where most agencies focus on acquisition, Tact Firm focuses on what happens after the first purchase. Their approach starts with a Retention Audit — a diagnostic look at customer churn, engagement gaps, and missed revenue — then builds a custom strategy to address each one.
380+dispensaries served
20+states
100%focused on retention
Most growth doesn't come from getting new customers — it comes from keeping the ones you already have. Tact studies how customers actually shop, where they drop off, and what brings them back. Then they build clear, practical systems that drive repeat visits and higher spend. The operators they work with want to understand their business, not just run more promotions. That's where Tact comes in.
Retention + Platform Integration
Proprietary systemThe Retention Engine
The platform and the playbook — together.
Tact Firm runs its entire practice on AIQ, leveraging full lifecycle segmentation, real-time campaign analytics, personalization macros, and behavioral triggers to execute retention strategies that go far deeper than batch-and-blast messaging. The result is a measurable, compounding impact on revenue, open rates, conversion, and long-term loyalty — all tracked and optimized inside AIQ.
How the Retention Engine works
Retention Audit
A diagnostic of customer churn, engagement gaps, and missed revenue — surfaced inside AIQ's analytics.
Custom Retention Strategy
Lifecycle segments, behavioral triggers, and campaign flows built specifically around your customer data.
Ongoing Optimization
Continuous performance testing, real-time reporting, and strategy refinement tied directly to revenue outcomes.
Key benefits of the AIQ × Tact Firm partnership
Retention Engine built entirely inside AIQ
Every campaign, segment, and trigger lives in AIQ's marketing and analytics platform — no disconnected tools.
Lifecycle segmentation that recovers at-risk customers
Behavioral triggers identify lapsed customers and fire the right campaign before they're gone for good.
Email and SMS campaigns optimized for conversion
Campaigns built to drive purchases, not just opens — every touchpoint tied back to measurable revenue impact.
Continuous testing and real-time revenue reporting
Performance data tracked and optimized inside AIQ in real time — with compounding impact over time.
What We Do
Customer Retention
Ongoing email and text programs that keep customers engaged and buying.
Win-Back Systems
Bringing back customers who haven't purchased in 60+ days and didn't plan on coming back.
Customer Insights
Breaking down how customers behave, when they churn, and what drives repeat visits.
Lifecycle Strategy
Improving the full journey from pre-purchase to long-term regulars.
What Makes Us Different
Profit-First Thinking
Every decision is based on what actually drives profitable revenue, not vanity metrics.
Retention Obsession
The only cannabis agency 100% focused on keeping customers at a store.
Clear, Practical Insights
No fluff — just simple, useful answers you can act on.
Data You Can Trust
Numbers quadruple-checked so you're making decisions on what's real.
