Tact Firm is the only agency built entirely around dispensary customer retention. Founded by Steve Riparip, Tact Firm helps cannabis retailers stop losing customers they worked hard to earn — through a lifecycle-based system that analyzes customer shopping behavior, identifies where revenue is slipping, and deploys targeted email and SMS campaigns to bring customers back.
Where most agencies focus on acquisition, Tact Firm focuses on what happens after the first purchase. Their approach starts with a Retention Audit — a diagnostic look at customer churn, engagement gaps, and missed revenue — then builds a custom strategy to address each one.
Retention + Platform Integration
Proprietary systemThe Retention Engine
The platform and the playbook — together.
Tact Firm runs its entire practice on AIQ, leveraging full lifecycle segmentation, real-time campaign analytics, personalization macros, and behavioral triggers to execute retention strategies that go far deeper than batch-and-blast messaging. The result is a measurable, compounding impact on revenue, open rates, conversion, and long-term loyalty — all tracked and optimized inside AIQ.
How the Retention Engine works
Retention Audit
A diagnostic of customer churn, engagement gaps, and missed revenue — surfaced inside AIQ's analytics.
Custom Retention Strategy
Lifecycle segments, behavioral triggers, and campaign flows built specifically around your customer data.
Ongoing Optimization
Continuous performance testing, real-time reporting, and strategy refinement tied directly to revenue outcomes.
Key benefits of the AIQ × Tact Firm partnership
Retention Engine built entirely inside AIQ
Every campaign, segment, and trigger lives in AIQ's marketing and analytics platform — no disconnected tools.
Lifecycle segmentation that recovers at-risk customers
Behavioral triggers identify lapsed customers and fire the right campaign before they're gone for good.
Email and SMS campaigns optimized for conversion
Campaigns built to drive purchases, not just opens — every touchpoint tied back to measurable revenue impact.
Continuous testing and real-time revenue reporting
Performance data tracked and optimized inside AIQ in real time — with compounding impact over time.
The power of partners
Tact Firm
The only agency built entirely around dispensary customer retention
Proprietary Retention Engine identifies churn gaps and recovers lost revenue through lifecycle-based campaigns
Proven track record managing retention systems for dispensaries across multiple states
⚡️ Utilized together
A complete growth stack: partner expertise layered on top of AIQ's platform
Shared customers benefit from connected data, workflows, and outcomes
More value for retailers without more complexity
AIQ
Loyalty, marketing, and ecommerce infrastructure that powers every partner integration
Audience segmentation and analytics that make partner solutions smarter
A single platform connecting acquisition, conversion, and retention
Built together, built for growth.
AIQ partners helping retailers and brands grow together through seamless integrations, smarter marketing, and shared revenue.
