When we launched Flows, we introduced something fundamentally new to AIQ: a real-time automation engine built to turn customer behavior into revenue.

Now, we’re taking that vision a step further.

Jane is officially live inside AIQ Flows.

As our first ecommerce partner integrated via real-time webhooks, Jane unlocks what Flows was always designed to do: connect live ecommerce behavior directly to automated marketing, loyalty, and lifecycle journeys, without delay.

This is AIQ Flows, fully realized.

From vision to execution: what’s changed

When Flows first launched, the foundation was clear:

• Real-time triggers based on customer behavior
• Cross-channel orchestration across SMS, email, push, and more
• Conditional logic to personalize at scale
• Native reporting tied to revenue outcomes

Flows redefined lifecycle marketing from scheduled campaigns to event-driven automation Now, with Jane live, that system extends directly into ecommerce.

AIQ Flows x Jane: real-time ecommerce automation starts here

Jane powers some of the most advanced ecommerce experiences in cannabis retail. With real-time webhook integration now live, that behavior becomes instantly actionable inside AIQ.

What this unlocks

Trigger flows from live ecommerce activity

• Cart events such as  created, updated, or abandoned
• Order completed

Launch revenue-driving automations instantly

• Abandoned cart recovery journeys
• Post-purchase upsell and retention flows
• Loyalty-driven incentives tied to behavior

Connect ecommerce to the full customer lifecycle

• Trigger segmentation updates in real time and/or near real time
• Personalize messaging across every channel

This creates a direct pipeline from customer intent → automated action → measurable revenue.

No delays. No workarounds. No manual intervention.

Why this matters

Most ecommerce and marketing systems still operate in silos.

• Ecommerce captures behavior
• Marketing reacts later (if at all)
• Loyalty operates independently

With Jane inside Flows, that model breaks. You now have a fully connected system where:

• Ecommerce behavior triggers marketing instantly
• Marketing influences loyalty in real time
• Loyalty reinforces future purchasing behavior

This is not just integration. This is infrastructure for customer-driven growth.

What’s new for AIQ ecommerce customers

While Jane leads as our first external ecommerce partner, we’ve also expanded AIQ ecommerce events inside Flows, giving native customers the same real-time power.

New real-time triggers now available:

• Product viewed
• Cart activity (add/remove/update)
• Order type (pickup vs delivery)
• Payment type
• Completed purchases

This means AIQ ecommerce customers can now:

• Build full-funnel journeys from browse → buy → repeat
• Trigger messaging based on purchase behavior and preferences
• Personalize experiences using real transaction data
• Optimize conversion and retention in real time

Whether you’re using Jane or AIQ ecommerce, Flows now supports true ecommerce-driven automation.

New: deeper customer control with Persona + list management

Flows isn’t just about triggering messages. It’s about shaping your customer data in real time.

With new nodes now live, you can:

• Update Persona traits dynamically based on behavior
• Clean and manage lists automatically
• Trigger opt-outs or suppression logic within flows

This allows teams to:

• Keep segmentation accurate without manual updates
• Improve deliverability and engagement
• Maintain clean, compliant customer data at scale

Flows is the new operating system for lifecycle marketing

With these updates, Flows becomes more than a feature. It becomes the system that connects:

• Ecommerce
• Marketing
• Loyalty
• Customer data

Powered by real-time and near real-time data.

Instead of building campaigns, you’re building systems that respond to behavior as it happens.

Getting started

If you’re already using Jane or AIQ ecommerce, you can start leveraging these triggers today.

Here’s where to begin:

1. Identify high-impact moments (cart abandonment, first purchase, repeat purchase)
2. Build flows tied directly to those events
3. Layer in loyalty incentives and personalization
4. Measure performance and optimize continuously

What’s next

Jane is the first of many ecommerce integrations coming into Flows.

This is just the beginning of a broader ecosystem where every customer action, across every system, can trigger meaningful, revenue-driving experiences. 

Learn how to build and optimize Flows

To help you activate quickly, AIQ Academy resources are available now:

Course: Building Campaigns and Flows
Previously Campaign Creation & Management. Now fully updated to walk through building automated journeys step by step.

Quick video: Flows & Reporting
A fast walkthrough of how to measure performance and optimize your journeys.

Live AIQ Flows webinar
Learn how Flows turns real-time behavior into automated, revenue-driving journeys by reserving your seat now.

A more connected way to engage shoppers

Flows brings automation, timing, and personalization together in a single system, designed to support how people actually shop.

With Flows now live and ecommerce automation launching exclusively with Jane, AIQ is giving operators a smarter way to convert intent into action and action into long-term value.

Learn more about AIQ Flows and how to activate automated journeys.

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