Most cannabis operators are sitting on better behavioral data than Fortune 500 companies, and using it to send a 20%-off text on Tuesdays.
Alpine IQ was built to change that.
AIQ gives cannabis retailers the platform they need to turn customer data into revenue, connecting loyalty, marketing automation, and lifecycle engagement across every channel, from SMS and email to push notifications and onsite experiences.
Today, 1 in 3 cannabis transactions in the US runs through the AIQ platform. Across 4,400+ locations, the impact is measurable:
These aren’t projections. They’re the outcomes retailers are seeing when loyalty, marketing, and data finally work together.
Most cannabis marketing is still calendar-based: scheduled blasts to everyone on the list, sent at the same time, regardless of where each customer is on their journey. AIQ Flows changes that.
"Flows lets your marketing run in the background, reacting to customer behavior so you don't have to manually build every campaign."
AIQ Flows is an automated journey builder that turns real customer behavior into always-on marketing. Journeys trigger automatically based on what customers do — not just who they are.
Flows doesn't replace campaigns. It makes them more powerful. The result: better retention, higher frequency, and more lifetime value without adding headcount.
Once your platform is in place, Pinelands Marketing takes it further.
Brett Hahn spent 15+ years building enterprise CRM and loyalty programs at some of the most data-driven retention operations in the world, from casino VIP programs to 250+ retail locations, before bringing that same framework to cannabis. He scaled a CRM program across 30+ stores at C3 Industries, then founded Pinelands Marketing to deliver that depth directly to independent retailers, without the enterprise overhead. As an AIQ Certified Partner with 4+ years on the platform and 90+ cannabis stores scaled, he's one of the most experienced CRM practitioners in the industry.
What Pinelands Marketing brings to the table
The proof: at C3 Industries, Brett's team rebuilt segmentation from a flat list to behavioral RFM tiers, shifted promotional budget from always-on discounting to targeted, behavior-based incentives, and built a reporting framework tied to revenue attribution. The top 15% of customers ended up driving 60%+ of total revenue.
AIQ and Pinelands Marketing share a simple belief: cannabis retailers have better behavioral data than most Fortune 500 companies, and most of them still aren't using it.
Together, they close the gap between platform and performance.
Where 70% of cannabis retailers still lack automated lifecycle campaigns and 90% of loyalty tools aren't integrated with marketing, this partnership fills both gaps at once: the right platform, configured and run by a practitioner who has already done it.
No guesswork. No broadcast lists. Just a system that actually works.
"What I learned running VIP programs and managing CRM at scale is that the fundamentals don't change: know which customers drive your revenue, build systems that react to their behavior, and never let a good customer go silent without a trigger. Cannabis operators have the data to do all of this. Most just haven't built the system yet. That's exactly what AIQ and Pinelands are here to change." — Brett Hahn, Founder, Pinelands Marketing
AIQ x Pinelands Marketing doesn’t just give you a platform. It gives you a retention system built to compound over time.
From new customer onboarding to high-value VIP programs to automated win-back flows, every touchpoint is designed to grow customer lifetime value, protect margin, and build the kind of loyalty that keeps customers coming back, without more manual work from your team.
One system. One strategy. Built for the only industry where compliance, retention, and revenue all depend on getting CRM right.
Ready to stop leaving retention on the table?
Partner with Pinelands Marketing to build a retention program that actually uses the full power of your AIQ platform.
[Contact Pinelands Marketing] | [Book an AIQ Demo]
AIQ Flows launched in February 2026 and is one of the most powerful tools now available to operators on the platform. Pinelands Marketing built a complete reference guide covering every node type with cannabis retail context, trigger and event documentation, a step-by-step Welcome Flow build with channel splits for email, SMS, and push — plus launch requirements, analytics, best practices, and a full troubleshooting section.
Free at pinelandsmarketing.com/resources. If you're ready to go deeper on lifecycle automation, start there.
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